Roman conquers conversion with 3.89% uplift in 19 days

Roman operates in the highly competitive, accelerated world of fast fashion. To maintain its competitiveness, fast decision-making and speedy, friction-free technology implementation are essential. The retailer wanted to rapidly maximize its online conversion rate and capture incremental revenue without the lag of a prolonged and resource-intensive IT implementation.

Instead, Roman needed an agile solution, such as Taggstar’s social proof messaging, that could be quickly and easily implemented without disrupting its business. This would allow it to surface real-time social proof messages, ignite immediate buyer curiosity and help customers make faster, more confident buying decisions with ease.

Roman first engaged with Taggstar in April 2026, but the go-live process, from engagement to scoping, integration and the launch of the test, was so quick that testing began only a fortnight later, running from 11 May 2026 and hitting statistical significance across all devices in only 19 days.

The full-funnel implementation across the UK website covered its three core pages of PLP, PDP and Cart in order to maximize the impact of real-time social proof messaging at every stage of the funnel. It included messages such as ‘Trending: Sold X times in the last X hrs’, ‘Selling Fast: Last sold {value} seconds ago’ and ‘No. X site best seller’.

Following the rapid and impressive success of the test, the partnership is now being managed by Taggstar’s Customer Success team, who work tirelessly with their clients to optimize social proof messaging results.

Moving forward, the two companies are working on a roadmap of rapid optimization, deploying new user interfaces and messaging strategies and exploring even deeper, personal shopper algorithms to further boost the success of the partnership between Roman and Taggstar.

Peter Buckley, Chief Revenue Officer at Taggstar, said: “Retailers can be put off personalization and conversion rate optimization projects because of the fear that implementation will take months, swallowing up resources and distracting from the business.

“Time and time again, we have proved that’s not the case. Taggstar can launch quickly and without disruption, delivering results that pleasantly surprise beyond just the speed of implementation.”