Pop-up basket test delivers 1.35% CVR uplift for Nobody’s Child

To further boost conversion and better support buying decisions, Nobody’s Child expanded the use of real-time social proof messaging into the abandoned basket pop-up. This helps remind customers of what they have been looking at and reassures them that others like them are actively viewing and buying the same products, which can give them added confidence to buy.

The abandoned pop-up test ran for 31 days, from 26 May to 25 June 2026, to assess whether introducing social proof messaging in the pop-up could drive additional conversions during Nobody’s Child’s core summer trading period. The test ran across both mobile and desktop, with messaging such as ‘Having a moment. In X bags’.

The success of the most recent test has encouraged Nobody’s Child to test further social proof messaging enhancements. These include adding social proof to the mini-basket and to the wishlist.

Helena Hastings, Ecommerce Trading Lead at Nobody’s Child, said: “Summer is our core trading period so ensuring we can capture the potential of all our customers is crucial at this time. By offering social proof on the abandoned basket pop-up, we were able to target customers who had abandoned their basket but had continued browsing with us, showing them that customers like them were looking at the same products and purchasing.”

Peter Buckley, Chief Revenue Officer at Taggstar, said: “Social proof messaging works well across a number of website pages, from PDP to PLP and Basket, but as Nobody’s Child’s latest test has shown, it also works well on pop-up pages too, helping to further convince customers who might be wavering about a purchase to commit to buy.”