N Brown is a UK Top 10 size-inclusive, clothing and footwear digital retailer focusing on the needs of underserved customer groups (size 20+ and age 50+).
The company offers an extensive range of products, predominantly clothing, footwear and homeware plus financial services that help customers to spread the cost of shopping.
Headquartered in Manchester where it designs, sources and creates its product offering, N Brown employs over 2,200 people across the UK.
Brands include JD Williams, SimplyBe, Jacamo.
12% new visitor conversion rate uplift on SimplyBe using Taggstar social proof messaging
Key KPIs delivered by Taggstar
The Solution
Since 2017, N Brown has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor Taggstar messages on ts power brands JD Williams, SimplyBe and Jacamo.
Taggstar’s social proof software pulls crowd-sourced real-time data about product popularity and other trends derived from N Brown customers’ browsing history. The messages include the number of people viewing an item, product reviews and ratings, top-trending items and product scarcity.
The Solution
Taggstar is partnered with Monetate, the global leader in personalization software for consumer-facing brands, a solution that enables marketers to create relevant experiences for every customer.
Monetate makes it easy to test and optimize, segment and target and create true 1-to-1 experiences. With all this in one solution, marketers can improve the customer experience across web, email, mobile apps, in-store and other touch points, from content and creative, to product recommendations and offers.
Using Monetate’s segmentation and personalization tool, N Brown was able to change the look and feel of the Taggstar messages (style, text and color) to match different customer groups.
For example, new customers and returning customers, male or female shoppers, and customers buying a one-off item, will see different messages. These optimized messages have been proven, through A/B testing, to increase engagement and sales and to reduce cart abandonment.
“It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.”
Paul Hackett, UX Testing & Optimization Manager
The Results
N Brown had previously used Taggstar and had seen conversion rates improve by 2.7% on SimplyBe over 90 days, and tracked additional revenue of c. $2.43m (£2 million).
Paul Hackett, UX Testing and Optimization Manager at N Brown Group said, “It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.
Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12% to SimplyBe new visitor conversion rates.”
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