Getinspired.no sees an incremental 3.51% CR uplift with rollout of social proof messaging to Product Listing Page (PLP)

Getinspired.no first tested social proof messaging with Taggstar in 2021, when it introduced the sales conversion technology on the PDP and basket pages of its Norwegian website. The initial proof of concept drove a 9.05% conversion rate uplift over 22 days and an additional 1,353 orders. 

Since then, social proof messaging has been a key strategy for Getinspired.no to help customers buy with more confidence. However, the company wanted to further aid product discovery by providing customers with additional guidance and confidence at the beginning of the buying journey.  

Its existing strong results across the PDP and basket pages had already proved that social proof messaging worked for the brand. Getinspired.no wanted to see what impact implementing social proof messaging on the PLP at the top of the funnel would have. 

In its latest iteration, Getinspired.no tested social proof messaging on the PLP (Product Listing Page) across desktop and mobile for 29 days from 16 July to 13 August 2025. Three message types were used, including messaging such as ‘Purchased X times since last visit’, ‘Trending X purchased in the last 48 hours’ and ‘Selling Fast! X bought in the last X hours’.

Having experienced the additional benefit of moving to a full-funnel adoption of social proof messaging Getinspired.no is now planning to test Category Bestseller Messaging and Review Messaging to understand the results they can drive. 

Highlighting real-time bestsellers at the category level can further aid customer product discovery. Meanwhile, review messaging helps resurface review data above the fold, combining it with social proof to aid decision-making for customers who want a little added reassurance around their purchase.  

Andreas Nordås, Ecommerce Manager at Getinspired.no, says: “We had already seen amazing results from our original implementation of social proof messaging. By extending it to the PLP, we have seen how powerful it is across the full customer buying journey.” 

“We’ve also been impressed by how easy the Taggstar team is to work with. They offer a hands-on approach with bi-weekly meetings, even when we might not need them. We’ve really appreciated this level of care and feel very well looked after as a client. The team also responds quickly whenever there is a need for a change or an optimization we need.”