The Power of the Crowd! It’s one of the reasons NRF can bring 1000s of retailers, brands, vendors, reporters and analysts together every year. Bigger crowds mean great sessions, plentiful networking opportunities and a chance to explore technologies – all under one roof.
FOMO is powerful, which is why so many travel to the Javits Center, even in frigid NYC January weather (p.s. the forecast for next week looks cold).
The power of the crowd and FOMO is also strong in retail. Shoppers want to know what’s popular before hitting buy. Real insight into what other consumers are buying and their opinions are powerful in helping shoppers make more informed, confident and quicker purchase decisions.
We’re excited to support a Big Ideas session that dives into the power of the crowd – social proof – in retail and eCommerce – with a panel of amazing retail and brand leaders from Fabletics, Saks OFF 5TH and Boohoo Group.
Moderated by industry expert and host of the Retail Pilot Podcast, Ken Pilot, this powerhouse panel will discuss how the power of the crowd, FOMO and social proof impacts customer behaviours and how each brand leverages social proof to elevate customer engagement and significantly boost conversion rates.
Kick off your NRF’25 experience right with this can’t miss panel:
When: Sunday, January 12th, 10:15am – 10:45am
Where: Expo, Level 1, Expo Stage 1
We look forward to seeing you at NRF!
Schedule a meeting with us there and swing by our booth #946.
