After what seems like a never-ending winter, Spring is finally just around the corner, and for many consumers, that means tackling a list of home improvement and DIY projects they’ve been putting off for months. For home improvement retailers, this is the moment to make sure your digital experience is working as hard as your shoppers are.
The opportunity is real. The US home improvement market is projected to reach $614.6 billion in 2026 and ~$688 billion by 2029, and with 34% of homeowners planning to spend more on home improvement in the next 12 months, demand is there. But so is the competition, and so is caution. Shoppers are more deliberate than ever about high-ticket investments, which means retailers must work harder to earn their confidence at every digital touchpoint.
Why Home Improvement Is Hard to Convert Online
Home improvement purchases are unlike most retail categories. Home improvement products are often large and bulky, and when buying online, shoppers can’t assess scale or quality in person. The stakes are higher – a wrong choice means an expensive, bulky return and a delayed project. And the emotional investment is significant since purchases are for their homes. As a result, shoppers dedicate more time to researching, comparing, and validating their choices before buying.
That’s the problem conversion messaging and reviews solve. Surfacing trending products, purchase volume data, and aggregated reviews gives shoppers the signals they need to move from browsing to buying faster and with more confidence.
How Wickes Puts Social Proof and Reviews to Work
Want to hear more about how they did it?
Join Our Upcoming Webinar
Hear directly from Wickes about the powerful combination of social proof messaging and reviews. You’ll also get an inside look at how the recent acquisition of Taggstar by Syndigo expands the boundaries of Product Experience Management (PXM), opening up new possibilities for retailers looking to connect product content with conversion signals at scale.
