What is digital commerce?
Digital commerce refers to the buying and selling online, leveraging digital channels, mobile technologies, and platforms. In retail, it encompasses everything from personalized shopping experiences and mobile commerce to seamless payment systems and data-driven insights, all designed to optimize the customer journey and drive business growth.
What is the difference between eCommerce and digital commerce?
eCommerce refers to the buying and selling of goods and services online through a single channel, like a website. Digital commerce, however, encompasses a broader ecosystem. It includes eCommerce but also covers the entire customer journey from the initial marketing and customer engagement (e.g. visiting the site from SEO, paid ads, or social media), to pricing, checkout, and payment to post-purchase activities – customer service, returns, retention and loyalty.
How does digital commerce work?
Successful retailers will continuously measure, improve and optimize their digital commerce customer experience, knowing that positive online interactions drive sales and future loyalty.
This includes looking at the user experience – whether customers are finding the information they need. Online customer behavior – understanding where customers are browsing and clicking. Funnel analysis – understanding how customers are moving through your digital commerce journey and at what stage are they dropping out. Brand perception – Monitoring brand mentions or customer service feedback to improve the online customer experience.
Read more: How to measure, improve and optimise your eCommerce customer’s online experience.
Digital Commerce Examples
Digital commerce is transforming how businesses sell products and services online. Here are some broad categories with specific examples:
- eCommerce: This involves selling physical products or service online, retail, fashion, luxury, home & DIY, or travel.
- Digital Products: E-books, software, and online courses are sold directly to consumers, offering instant access and easy distribution.
- Online Marketplaces: Sites like Amazon, Etsy, and Debenhams, connect buyers with a wide range of sellers, facilitating diverse transactions.
- Mobile Apps: Businesses create dedicated apps for shopping, providing personalized and convenient experiences.
Why choose Taggstar to transform your digital commerce business?
Taggstar’s social proof messaging is the ultimate solution to optimize your digital commerce experience, and boost conversion rates. With Taggstar’s Attribute Messaging, retailers and brands can enrich the customer experience highlighting key information that shoppers value for product decision-making.
Join the growing list of leading global brands & retailers that trust Taggstar to elevate their shopping experiences and drive significant sales lift. Get started today.
