Our beauty retailers use social proof to help shoppers discover new products and improve their confidence in buying online.
Join us at NRF’25, New York – January 12-14, Stand #946, Expo Level 1. Learn more
Join us at NRF’25, New York – January 12-14, Stand #946, Expo Level 1. Learn more
Our customers
Re-create the beauty counter experience online
Give your customers the confidence to buy and try new products.
22%
Percentage of beauty sales online worldwide
Online sales of health and beauty is steadily growing. While in-store beauty is still dominant, online is outpacing in-store sales growth.
80%
Time spent in product discovery
Beauty shopping is high-touch with a lot of time spent in discovery and the role of social media increasing, especially among younger shoppers.
98%
Consider reviews when shopping online
Most beauty shoppers consider customer reviews very important when making online beauty purchases.
Provide a gorgeous digital experience
Use social proof to provide the expert guidance that shoppers normally get in-store and tailor the tone and look to your brand.
Authority messaging
#1 Bestseller in Moisturizer in the last 24 hrs
Attribute Messaging
Vegan and Cruelty Free. 98 sold in the last 48 hrs
“80% of time spent in discovery phase"
The foundation of shopping for health and beauty products is changing and consumer preferences are evolving.
Inspire customers to try new looks
Use social proof messaging to improve discoverability by showcasing what other shoppers are buying and highlighting important attributes.
Popularity messaging
All eyes on this! 56 people are looking at this right now
Attribute messaging + reviews
Super Hydration. 98% of people recommend this for Hydration
"98% say reviews are essential when making a purchase decision."
Reviews and social influence are critical when shopping online for beauty products - especially among younger shoppers.
Give customers the confidence to shine
Use personalization messaging and aggregate reviews with real-time social proof messaging to help shoppers get an in-store, personalized beauty advice experience.
Personalization messaging
Purchased 42 times since your last visit 2 hrs ago
Review messaging
Top marks. 99% of people rate this 5 stars for sensitive skin
“At M&S, we don’t stand still, and we ensure our technology doesn’t either. The support from Taggstar’s CSM (customer service management) team means that our social proof messaging is continually optimised to ensure we always get the best results.”
Sreena Jamieson
Head of Onsite Trading Optimisation, M&S
Read moreLearn more
Increase conversion rates and revenue by giving customers the confidence to buy online.
Want to know how much revenue we will
deliver for you?
Calculate the impact social proof will have on
your conversion rate and revenue.
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Contact us