Wickes is a digitally-led service-enabled home improvement business. Having opened its first store in 1972 it now operates from over 233 sites across the UK. There are currently 20,000+ products in the Wickes online range including tiles, flooring, bathrooms, paint and timber. And with the brand increasing its digital customers the retailer is continually looking to improve the customer experience online.
“Taggstar have been great to work with and the team have a really robust approach to measurement and performance tracking, which has given us real confidence in the data and performance we’ve seen”