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Key KPIs delivered by Taggstar

  • 5.41%

    Further conversion rate uplift

  • 3.82%

    Further conversion rate uplift

The Challenge

The Steve Madden and Dolce Vita businesses constantly focus on building growth and improving conversion and revenue. Realizing the value of social proof, the team wanted to try Taggstar’s platform its capabilities and service offerings. 

Colleen Waters, VP of eCommerce at Steve Madden, said: “In today’s social media world, it’s more important than ever that shoppers can look outside of brands directly for additional validation from others like them. Social proof and seeing in real-time what’s trending and how many other shoppers are interested in a style helps to build trust and credibility with consumers.”

The Solution

Taggstar social proof messaging was tested in the US, first on the Dolce Vita site and then on the Steve Madden website. The proof of concept ran on Dolce Vita for 45 days and was implemented using a full-funnel across PLP, PDP, and Basket. 13 standard message types were used, including ‘best seller’ and ‘units sold’. After seeing the impressive results with Dolce Vita, the team was confident in running a shorter test over 19 days on the Steve Madden brand.

“Taggstar had the data to back up their product, making it easy for us to choose them for our social proof messaging.”

Colleen Waters, VP of eCommerce at Steve Madden

The Results

Social proof messaging drove a 5.41% conversion rate uplift for Steve Madden and a 3.82% uplift for Dolce Vita. 

Waters said the Steve Madden brand was impressed with the ability to quickly see the positive results of social proof messaging across its footwear brands. “Taggstar had the data to back up their product, making it easy for us to choose them for our social proof messaging.”

“Being able to A/B test the experience on the website made it easy to see the numbers. The proposed uplift was evident, proof that the messaging positively impacted our customers’ buying behaviors and assisted them in buying decisions,” she said.

The Future

Following the test’s success, the Steve Madden and Dolce Vita brands plan to roll out additional message types.

According to Waters, an extension of social proof messaging types will also follow. “We are also keen to try new messaging, incorporating more sub-category levels and review data as well as exploring the value of social media messaging in other channels, such as paid ads,” she said. 

Peter Buckley, CRO at Taggstar, said: “Steve Madden and Dolce Vita are brands that could see the value of social proof messaging from the outset. We delivered the results we promised, showing that their trust in the solution and in us as a company was well-founded. We will now look to deliver similar successes for them as they roll out internationally and across additional message types.”

Testimonials

Michael Kindon, Head of Web Operations for N Brown, said: “Rolling out social proof messaging from Taggstar across PLP, PDP, and the basket page delivered great results for JD Williams, generating a 2.9% uplift in conversion rates. Our focus on continual optimization means that we have continued to push the boundaries of social proof messaging since.”

“In this test, we witnessed increased consumer stickiness thanks to Taggstar’s social proof messaging, with mobile users, in particular, more likely to navigate from the PLP to proceed to add to basket and continue to convert rather than abandon their basket. We also saw strong conversion rate uplifts and reduced abandon basket rates on desktop.”

Peter Buckley, CRO at Taggstar, said: “N Brown is one of our longest-standing customers, having implemented social proof messaging across its brands since 2016, but like all successful brands, it doesn’t sit still with a hunger for continual optimization driving the success of its social proof messaging strategy. In this latest test we once again showed the power of social proof across both desktop and mobile for this critical 40 years-plus female customer base.”

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