The initial success has led to excitement for expanding the use of real-time social proof messaging within the business. This could include additional messages such as dynamic real-time category bestsellers, creative placements, optimizations, attribute messaging and the integration of review data to influence the buying decision further.
Kim Miller, President of Saks OFF 5TH, said: “We had high expectations for our initial social proof activation, but the results were even more impressive than we anticipated.”
She added, “From the start, we were pleased with the adoption and implementation process. With Taggstar’s expert guidance and ability to tailor our social proof messaging to our specifications and ensure it is relevant to our customers, we were able to run a test ahead of the peak holiday period, without disruption to our teams or our customers’ experience. The implementation was well-directed by the Taggstar team, whose experience and expertise helped guide our social proof strategy and ultimately influenced the excellent results we achieved.
When shopping online, customers are seeking reassurance that they are browsing popular and in-demand products. As we continue to offer inspiration to customers shopping online at Saks OFF 5TH, Taggstar’s social proof messaging helps validate the fashion inspiration we deliver, leading to a more efficient shopping journey. Taggstar is clearly an expert in driving conversion uplifts quickly, delivering impressive results right away.”
Marjorie Leonidas, CEO at Taggstar, said: “We frequently get asked whether our real-time social proof messaging solutions works for any brand, and Saks OFF 5TH is yet more proof that it does. Companies can also be nervous about implementing before peak periods, but this showed once again that we efficiently manage the process, allowing retailers such as Saks OFF 5TH to drive impressive results without distraction.”
