Indiska is a family-owned Swedish-designed fashion, interiors and accessories retailer with a heritage of more than
120 years. The company was founded by female explorer Mathilda Hamilton whose love of the cultures and environment of India inspired her to open the first Indiska store in Central Stockholm in 1901. The company’s combination of Scandinavian design with influences from across the world continues to this day, and Indiska now operates nearly 45 stores in Scandinavia, across Sweden, Norway and Finland, as well as shipping to more than 25 countries across Europe through its international ecommerce website indiska.com.
Key KPIs delivered by Taggstar
uplift in AOV
Indiska’s established heritage means the company is well known within its Nordics home market, but the company also ships across Europe and wanted to be able to support its international expansion and better improve the digital customer buying experience. It decided that Taggstar’s real-time social proof messaging was the key.
Indiska ran a two-month evaluation during the summer of 2021 across seven key markets – including the UK, Germany, Denmark, Finland, Sweden, Poland and Norway – aggregating trends across those markets to better inform customers of what was trending and popular globally as part of driving their brand internationally. The full-funnel implementation ran between 4th June to 3rd August and comprised 11 message types, including Trending, Popularity and Audience views. All messages are in real-time giving customers transparency and creating trust.
“The test delivered way beyond our expectations with a conversion rate uplift of more than 10% and nearly 2,300 additional orders.”
Emma Hellstadius, Head of Marketing, eCommerce and Expansion
The full-funnel implementation of social proof messaging from Taggstar delivered powerful results across the global trial, with a better-than-expected online conversion rate uplift of 10.62%, five times what had been predicted. This resulted in 2,297 incremental orders, a 0.4% uplift in AOV, which generated an additional $142,984 (€137,820) in sales for the retailer.
As the business case had been built on a $63 (€60) AOV this meant 62X return on investment for Indiska’s implementation of Taggstar’s social proof messaging solution during the evaluation period. Indiska is now planning further use of social proof messaging within its business. Emma Hellstadius, Head of Marketing, eCommerce and Expansion at Indiska, said: “We had anticipated good results from our trial of social proof messaging from Taggstar with initial projections based on a 2 to 4% conversion rate uplift. However, the test delivered way beyond our expectations with a conversion rate uplift of more than 10% and nearly 2,300 additional orders. Given this was across seven markets this was an excellent result”.
She continued: “The results are proof that for our home Nordics market, as well as other key international markets, social proof messaging works well, helping customers with the additional reassurance and assistance they need to complete their purchases.”