{"id":9686,"date":"2025-06-20T13:04:57","date_gmt":"2025-06-20T17:04:57","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?p=9686"},"modified":"2025-06-20T13:04:59","modified_gmt":"2025-06-20T17:04:59","slug":"elevate-the-social-shopping-experience-to-drive-sales","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/elevate-the-social-shopping-experience-to-drive-sales\/","title":{"rendered":"How retailers can elevate the social shopping experience to drive sales"},"content":{"rendered":"\n<p>In a recent\u00a0<a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/how-retailers-can-elevate-the-social-shopping-experience-to-drive-sales\/\">article in RetailCustomerExperience.com<\/a>, Taggstar CEO Marjorie Leonidas shared why social and the social proof are so important in eCommerce and how retailers can bring the social shopping experience into the purchase journey to elevate sales.<\/p>\n\n\n\n<p>Recent data from&nbsp;<a href=\"https:\/\/capitaloneshopping.com\/research\/tiktok-shopping-statistics\/\">Capital One Shopping<\/a>&nbsp;revealed that TikTok has attracted 47 million shoppers who collectively spend an average of $32 million daily in the US alone.&nbsp;<\/p>\n\n\n\n<p><strong>Why does this matter?\u00a0<\/strong>Shoppers are engaging with content on social media and inspired by influencers before they make a purchase decision.\u00a0 Social has basically become a core part of\u00a0<a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/\">eCommerce<\/a>.\u00a0<\/p>\n\n\n\n<p>Retailers can bring the best of social engagement directly to their own eCommerce sites to drive engagement, increase conversions and build long-term relationships with their customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-social-proof\"><strong>The power of Social Proof<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/social-proof\/\">Social proof<\/a>\u00a0\u2014 seeing others buy, use, and endorse a product \u2014 builds trust and drives\u00a0<a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/conversion\/\">conversions<\/a>. Social proof is rooted in basic psychology: people are more likely to act when they see others doing the same.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-retailers-can-leverage-social-proof-nbsp\"><strong>How retailers can leverage Social Proof:&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time\u00a0<a href=\"https:\/\/taggstar.com\/us\/solutions\/social-proof-messaging\/\">social proof messaging<\/a>:<\/strong>\u00a0Show trends like \u201cIn Demand \u2013 X sold in the last hour\u201d or \u201cBestseller \u2013 #1 in the last 5 days\u201d to inspire, nudge and help shoppers make more confident purchase decisions.<\/li>\n\n\n\n<li><strong>Customer reviews &amp; ratings:<\/strong>\u00a0Boost confidence and reduce hesitation with\u00a0<a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/review-messages\/\">ratings and reviews<\/a>. Combine with social proof to aggregate and bring more relevant information to the top of the page.<\/li>\n\n\n\n<li><strong>User-generated content:<\/strong>\u00a0Encourage customers to share real photos and testimonials.<\/li>\n\n\n\n<li><strong>Influencer partnerships:<\/strong>\u00a0Collaborate with credible voices to reach targeted audiences.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-world-wins\"><strong>Real-world wins<\/strong><\/h2>\n\n\n\n<p>Social proof is a proven strategy for boosting sales and building credibility. Athleisure brand\u00a0<strong><a href=\"https:\/\/taggstar.com\/us\/customer\/fabletics-story\/\">Fabletics<\/a><\/strong>\u00a0saw a\u00a0<strong>3.19% conversion lift<\/strong>\u00a0in five days by testing 12 different social proof messages on their site. Mobile conversions jumped\u00a0<strong>3.55%<\/strong>, resulting in a\u00a0<strong>3,026% ROI<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-1-1024x548.png\" alt=\"\" class=\"wp-image-9183\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-1-1024x548.png 1024w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-1-300x160.png 300w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-1-768x411.png 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-1-1536x822.png 1536w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-1-2048x1095.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Retailers who integrate authentic social proof elements across the digital shopping journey will be better equipped to capture attention, build trust, and drive sales in today\u2019s social-first shopping landscape.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/how-retailers-can-elevate-the-social-shopping-experience-to-drive-sales\/\"><strong>Read the RetailCustomerExperience byline by Taggstar CEO Marjorie here.&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent article in RetailCustomerExperience.com, Taggstar CEO Marjorie Leonidas shared why social and the social proof are so important in eCommerce and how retailers can bring the social experience into the purchase journey to elevate sales.<\/p>\n","protected":false},"author":5,"featured_media":9687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-9686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Elevate the social shopping experience to drive sales | Taggstar<\/title>\n<meta name=\"description\" content=\"How retailers can elevate the social shopping experience with social proof to improve customer engagement and drive sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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