{"id":8131,"date":"2024-05-07T04:33:02","date_gmt":"2024-05-07T08:33:02","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/blog\/\/"},"modified":"2024-08-05T05:13:31","modified_gmt":"2024-08-05T09:13:31","slug":"making-gift-buying-simpler-with-social-proof-messaging","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/making-gift-buying-simpler-with-social-proof-messaging\/","title":{"rendered":"Making gift-buying simpler with social proof messaging"},"content":{"rendered":"\n<p>Gift-giving is a beautiful experience \u2013 when you get the choice right. Get it wrong, and it suggests that you didn\u2019t put much thought into it or that you don\u2019t know the person well enough. It can be mortifying.<\/p>\n\n\n\n<p>Whether such gifts wow or disappoint, both experiences will be remembered. The challenge is that great gifts can be hard to find, especially when the definition of what a good gift is differs so wildly by the person\u2019s interests, needs or passions.<\/p>\n\n\n\n<p>The overwhelming choice of products available online can also make finding the perfect gift a daunting process. Shopping for special days such as Mother\u2019s Day can be easier to target. Shoppers generally want goods to treat and delight their moms, for example. Even then, it\u2019s not easy, and gift-buyers need help.<\/p>\n\n\n\n<p>Walmart, for example, despite being a general mass goods retailer, presents gifts in several different ways online for this year\u2019s Mother\u2019s Day, including by price or hobbies such as gifts for \u2018The best baker mom\u2019. This helps shoppers quickly identify gifts within their chosen filter that might work.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identifying-popular-gifts\">Identifying popular gifts<\/h3>\n\n\n\n<p>But even with filters set, narrowing the choice further can still be difficult. Understanding what items are popular can help by showing shoppers what others are buying. A lot of retailers and brands use \u201cbestseller\u201d or \u201ctrending\u201d badges, but they are often so overused on a product listing page that they lose credibility or are simply overlooked.<\/p>\n\n\n\n<p>What can be more effective is for shoppers to understand exactly how popular a product is. <a href=\"https:\/\/taggstar.com\/us\/solutions\/social-proof-messaging\/\">Social proof messaging<\/a> can add that much-needed context, connecting with a retailer\u2019s own real-time data to allow the display of how many of an item has been bought in a specified period or how many people are looking at a product at any given time or time period. That added context can help create a sense of urgency that can also prompt customers to convert, increasing sales and even reducing cart abandonment as a result.<\/p>\n\n\n\n<p>Fashion retailer <a href=\"https:\/\/www.revolve.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revolve<\/a> sells a number of products that can make the perfect gift, such as jewelry, beauty products, and select home goods.. It uses social proof messaging to illustrate the popularity of its products better, with messages such as \u2018Popular! 5 others have looked at this recently\u2019.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2492\" height=\"1302\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Revolve-blog-v2.png\" alt=\"\" class=\"wp-image-8155\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Revolve-blog-v2.png 2492w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Revolve-blog-v2-300x157.png 300w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Revolve-blog-v2-1024x535.png 1024w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Revolve-blog-v2-768x401.png 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Revolve-blog-v2-1536x803.png 1536w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Revolve-blog-v2-2048x1070.png 2048w\" sizes=\"auto, (max-width: 2492px) 100vw, 2492px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For shoppers who might be gift-buying for fitness fanatics or activewear enthusiasts, Fabletics is another retailer using social proof messaging to help customers convert more readily. Messages such as \u2018Hot Item! Sold 245 times in the last 48 hours\u2019 help show the hottest colours and styles, which can help gift shoppers who want to ensure that they choose the latest must-have item, style, or color for their gift recipient.<\/p>\n\n\n\n<p>And it\u2019s highly effective in persuading shoppers to buy. <a href=\"https:\/\/taggstar.com\/us\/customer\/fabletics-story\/\">Fabletics <\/a>improved conversion rates by 3.19% in only five days when it first implemented social proof messaging. That delivered an annualized ROI of 3,026%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2570\" height=\"1390\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-v2.png\" alt=\"\" class=\"wp-image-8153\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-v2.png 2570w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-v2-300x162.png 300w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-v2-1024x554.png 1024w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-v2-768x415.png 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-v2-1536x831.png 1536w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-blog-v2-2048x1108.png 2048w\" sizes=\"auto, (max-width: 2570px) 100vw, 2570px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-helping-customers-at-specialist-gift-retailers-too\"><strong>Helping customers at specialist gift retailers too<\/strong><\/h3>\n\n\n\n<p>Such tactics can help general retailers and specialist gift retailers alike. Online marketplace <a href=\"https:\/\/www.uncommongoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uncommon Goods<\/a>, for example, brings together online sellers and their unique products, with shoppers looking for unusual gifts.<\/p>\n\n\n\n<p>The company dedicates huge resources to helping shoppers find the right presents. <a href=\"https:\/\/www.uncommongoods.com\/gifts\" target=\"_blank\" rel=\"noreferrer noopener\">Items are curated<\/a> by occasion, price range and interest, for example. But even with all this useful assistance, shoppers might still need more help to convert.<\/p>\n\n\n\n<p>Once again it\u2019s social proof messaging that helps, with Uncommon Goods using a range of social proof messaging, such as popularity messaging, to ensure gift-buyers don\u2019t miss out on best-selling gifts. This is especially important for occasions such as Mother\u2019s Day where general demand will be higher.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2676\" height=\"1410\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Uncommon-goods.png\" alt=\"\" class=\"wp-image-8151\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Uncommon-goods.png 2676w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Uncommon-goods-300x158.png 300w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Uncommon-goods-1024x540.png 1024w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Uncommon-goods-768x405.png 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Uncommon-goods-1536x809.png 1536w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Uncommon-goods-2048x1079.png 2048w\" sizes=\"auto, (max-width: 2676px) 100vw, 2676px\" \/><\/figure>\n\n\n\n<p>Popularity messaging isn\u2019t the only way to convince uncertain gift-buyers to purchase, either. Incorporating social proof into review messaging or <a href=\"https:\/\/taggstar.com\/us\/solutions\/social-proof-recommendations\/\">recommendations<\/a> can also help gift-buyers with their decision-making. <a href=\"https:\/\/taggstar.com\/us\/solutions\/attribute-messaging\/\">Attribute messaging<\/a> helps by highlighting additional essential product attributes, such as customizable or sustainable, which might be particularly appealing for gift buyers looking for that extra special touch.<\/p>\n\n\n\n<p>Social proof messaging can\u2019t take all the pain out of gift-buying (we wish it could), but it can help your customers more easily find a gift that will delight rather than disappoint\u2014and that will definitely be appreciated by your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gift-giving is a beautiful experience \u2013 when you get the choice right. Get it wrong, and it suggests that you didn\u2019t put much thought into it or that you don\u2019t know the person well enough. It can be mortifying. Whether such gifts wow or disappoint, both experiences will be remembered. The challenge is that great gifts can be hard to find, especially when the definition of what a good gift is differs so wildly by the person\u2019s interests, needs or passions. The overwhelming choice of products available online can also make finding the perfect gift a daunting process. Shopping for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9,31,16],"tags":[],"class_list":["post-8131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-retail","category-social-proof"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making Gift Buying Simpler | Taggstar<\/title>\n<meta name=\"description\" content=\"Discover how social proof messaging simplifies gift-buying, ensuring you choose the perfect present every time. 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Learn how retailers like Revolve and Fabletics leverage social proof.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/blog\/making-gift-buying-simpler-with-social-proof-messaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-07T08:33:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T09:13:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/US-Gifting-Generic-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Wiltshire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Wiltshire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/making-gift-buying-simpler-with-social-proof-messaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/making-gift-buying-simpler-with-social-proof-messaging\\\/\"},\"author\":{\"name\":\"Alison Wiltshire\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/person\\\/363552783a679125138081a302b90935\"},\"headline\":\"Making gift-buying simpler with social proof messaging\",\"datePublished\":\"2024-05-07T08:33:02+00:00\",\"dateModified\":\"2024-08-05T09:13:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/making-gift-buying-simpler-with-social-proof-messaging\\\/\"},\"wordCount\":716,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/making-gift-buying-simpler-with-social-proof-messaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/04\\\/US-Gifting-Generic-1.jpeg\",\"articleSection\":[\"eCommerce\",\"Retail\",\"Social Proof\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/making-gift-buying-simpler-with-social-proof-messaging\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/making-gift-buying-simpler-with-social-proof-messaging\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/making-gift-buying-simpler-with-social-proof-messaging\\\/\",\"name\":\"Making Gift Buying Simpler | Taggstar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/making-gift-buying-simpler-with-social-proof-messaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/making-gift-buying-simpler-with-social-proof-messaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/04\\\/US-Gifting-Generic-1.jpeg\",\"datePublished\":\"2024-05-07T08:33:02+00:00\",\"dateModified\":\"2024-08-05T09:13:31+00:00\",\"description\":\"Discover how social proof messaging simplifies gift-buying, ensuring you choose the perfect present every time. 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