{"id":7995,"date":"2025-03-01T10:54:28","date_gmt":"2025-03-01T15:54:28","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/blog\/\/"},"modified":"2025-03-03T10:16:01","modified_gmt":"2025-03-03T15:16:01","slug":"how-social-proof-can-help-you-win-the-activewear-race","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/how-social-proof-can-help-you-win-the-activewear-race\/","title":{"rendered":"Why the US activewear market is hotter than ever"},"content":{"rendered":"\n<p>With a new year comes new year resolutions and that typically means good news for brands, retailers and service companies that market and offer health-related products and services. According to <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/01\/29\/new-years-resolutions-who-makes-them-and-why\/#:~:text=Health%20and%20wealth%20are%20popular,share%20of%20any%20age%20group.\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research<\/a>, overall, 79% of consumers say their resolutions concern health, exercise or diet-related goals.\u00a0<\/p>\n\n\n\n<p>But healthy New Year resolutions are not the only reason why the activewear and athleisure industry is booming. After an explosion in demand during the pandemic, clothing that crosses the boundaries of lounging to sports is now an everyday lifestyle look loved by teens to middle-agers alike in a market in which retailers and brands are fighting for prominence.<\/p>\n\n\n\n<p>It\u2019s not surprising \u2013 what\u2019s not to adore about a style that allows us to look good with minimum effort while also being comfy and cozy?<\/p>\n\n\n\n<p>Activewear also suggests that we might be doing more than we actually are. We might look like we\u2019re off to the gym when we are just planning a gentle stroll with a friend or relaxing indoors. We might be hard at work or not working at all \u2013 no one cares.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-athleisure-industry-trends-strengthening-sales\">Athleisure Industry Trends: Strengthening sales<\/h2>\n\n\n\n<p>According to some estimates, the global <a href=\"https:\/\/www.globenewswire.com\/news-release\/2024\/11\/19\/2983842\/0\/en\/Athleisure-Market-Is-Expected-To-Reach-Revenue-Of-USD-902-4-Bn-By-2033-At-9-1-CAGR-Dimension-Market-Research.html#:~:text=Global%20Market%20Value%3A%20The%20Global,USD%20338.8%20billion%20by%202033.\" target=\"_blank\" rel=\"noreferrer noopener\">athleisure market<\/a> was projected to reach USD 393.7 billion in 2024, reaching USD 902.4 billion by 2033. North America continues to hold the largest share, at more than 40%.<\/p>\n\n\n\n<p>One of the driving factors of the growing athleisure and activewear market is that consumers continue to seek out apparel that combines comfort, performance and fashion, making it suitable for working out as well as daily activities. An increasing focus on health and fitness also contributes to the growth of this market, attracting both established and emerging brands.&nbsp;<\/p>\n\n\n\n<p>This makes activewear and athleisure a key growth category for retailers and brands. For example, the popular activewear brand <a href=\"https:\/\/www.fabletics.com\/\">Fabletics<\/a> positions its collections as fashion-forward, high-performance activewear accessible to all. After more than a decade in existence, it has more than 2.4 million members within its VIP membership subscription sales program in the US and over <a href=\"https:\/\/www.glossy.co\/fashion\/inside-fabletics-plan-to-become-a-1-billion-brand-in-2-years\/\" target=\"_blank\" rel=\"noreferrer noopener\">100 brand stores globally<\/a>. Cosmopolitan has described its pants as \u201cperfect for the gym, a party or a night out with the gals\u201d.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-staying-active-in-making-the-right-purchase-decisions\">Staying active in making the right purchase decisions<\/h2>\n\n\n\n<p>Whichever reason activewear shoppers are buying for, they still want to make the <a href=\"https:\/\/taggstar.com\/us\/blog\/5-steps-to-helping-your-customers-make-informed-decisions\/\">best purchase decisions.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-problem\">The Problem<\/h3>\n\n\n\n<p>Going to the gym, working from home, or picking up kids at school, with such a mix of reasons for buying activewear, it can be challenging for retailers and brands to surface the information shoppers might need to persuade them to buy. And that can also lead to <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/basket-abandonment-rate-glossary\/\">cart abandonment<\/a> and lost sales. One customer might be wondering about the technical aspects of a fabric, while the next might be more concerned about how comfy it is or simply want the hottest and most popular \/new look.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution-0\">The Solution<\/h3>\n\n\n\n<p>This is where social proof messaging can provide an added dimension to the customer experience, helping customers in an increasingly saturated market. It can help <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/trending-messaging\/\">highlight trending<\/a> or in-demand items by showcasing how many items have been <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/add-to-cart\/\">added to cart<\/a> in a certain time window or by highlighting bestsellers.<\/p>\n\n\n\n<p><a href=\"https:\/\/taggstar.com\/us\/customer\/fabletics-story\/\">Fabletics<\/a> increased conversion rates by 3.19% when introducing <a href=\"https:\/\/taggstar.com\/us\/solutions\/social-proof-messaging\/\">social proof messaging<\/a> to its website. Popularity and trending messaging prompt customers to buy.<\/p>\n\n\n\n<p>By highlighting popular products, retailers and brands help shoppers make more confident purchase decisions \u2013 reducing <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/basket-abandonment-rate-glossary\/\">cart abandonment<\/a> and <a href=\"https:\/\/taggstar.com\/us\/blog\/how-to-combat-the-rising-cost-of-returns-with-social-proof\/\">returns<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"1024\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-2-540x1024.png\" alt=\"\" class=\"wp-image-9184\" style=\"width:259px;height:auto\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-2-540x1024.png 540w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-2-158x300.png 158w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Fabletics-2.png 650w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With <a href=\"https:\/\/taggstar.com\/us\/solutions\/social-proof-messaging\/\">enterprise social proof<\/a>, you can incorporate everything from <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/review-messages\/\">review messaging<\/a> to fit advice, or low inventory feeds into your social proof messaging to help shoppers make better shopping decisions and buy more.<br><br>Key product information, such as the technical fabric details that the customer was looking for earlier, can be highlighted with <a href=\"https:\/\/taggstar.com\/us\/solutions\/attribute-messaging\/\">attribute messaging<\/a>, which helps highlight relevant product attribute messages.<br><br>The use cases are numerous, and the results are fast and impressive. When <a href=\"https:\/\/taggstar.com\/us\/customer\/sportsshoes-story\/\">Sportsshoes.com<\/a> integrated social proof messaging on its website, it boosted conversion rates by 4.5% in only three weeks. The company was so impressed with the results that it rolled social proof messaging across its entire website.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/US-activewear-5--1024x572.png\" alt=\"\" class=\"wp-image-8001\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/US-activewear-5--1024x572.png 1024w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/US-activewear-5--300x168.png 300w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/US-activewear-5--768x429.png 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/US-activewear-5--1536x859.png 1536w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/US-activewear-5--2048x1145.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"361\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/UK-Activewear-2-1.png\" alt=\"\" class=\"wp-image-9186\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/UK-Activewear-2-1.png 512w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/UK-Activewear-2-1-300x212.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-social-proof-messaging-across-the-activewear-customer-journey\">Leveraging social proof messaging across the activewear customer journey<\/h2>\n\n\n\n<p>By leveraging social proof messaging across the <a href=\"https:\/\/taggstar.com\/us\/blog\/optimizing-the-customer-journey-with-social-proof\/\">customer journey,<\/a> you can create dynamic and relevant shopping experiences that help customers navigate a range of purchase decision factors that better enable them to buy. You can aid product discovery and improve the time to first click on the <a href=\"https:\/\/taggstar.com\/us\/blog\/product-listings-page-plp-what-it-is-and-how-to-improve-the-design\/\">PLP<\/a>, reduce bounce rates on the <a href=\"https:\/\/taggstar.com\/us\/blog\/product-details-page-pdp-examples\/\">PDP<\/a> and on the cart page, reduce cart abandonment and increase conversions.<br><br>In a market as crowded as activewear, ensuring your online customer experience stands out is essential to success. Is your online activewear offer fit for purpose?&nbsp;<\/p>\n\n\n\n<p>Try our free <a href=\"https:\/\/taggstar.com\/us\/conversion-calculator\/\">conversion calculator<\/a> to understand the impact it might have on your business, or <a href=\"https:\/\/taggstar.com\/us\/get-started\/\">get in touch<\/a> to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a new year comes new year resolutions and that typically means good news for brands, retailers and service companies that market and offer health-related products and services. According to Pew Research, overall, 79% of consumers say their resolutions concern health, exercise or diet-related goals.\u00a0 But healthy New Year resolutions are not the only reason why the activewear and athleisure industry is booming. After an explosion in demand during the pandemic, clothing that crosses the boundaries of lounging to sports is now an everyday lifestyle look loved by teens to middle-agers alike in a market in which retailers and brands [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9,13,31,16],"tags":[],"class_list":["post-7995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-optimisation","category-retail","category-social-proof"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why the US activewear market is hotter than ever | Taggstar<\/title>\n<meta name=\"description\" content=\"Dive into the booming world of athleisure and learn how leveraging social proof messaging can guide your purchase decisions. Read our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/blog\/how-social-proof-can-help-you-win-the-activewear-race\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the US activewear market is hotter than ever\" \/>\n<meta property=\"og:description\" content=\"Dive into the booming world of athleisure and learn how leveraging social proof messaging can guide your purchase decisions. 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