{"id":7947,"date":"2024-04-10T05:31:32","date_gmt":"2024-04-10T09:31:32","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/blog\/\/"},"modified":"2024-12-30T05:48:21","modified_gmt":"2024-12-30T10:48:21","slug":"are-you-meeting-online-cx-expectations","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/are-you-meeting-online-cx-expectations\/","title":{"rendered":"Are you meeting online CX expectations?"},"content":{"rendered":"\n<p>We recently asked a panel of retail and brand executives and industry experts to identify what\u2019s top of mind for consumers when it comes to online shopping. Here\u2019s a sneak peek at what they said.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The cost of living crisis<\/strong> &#8211; economic difficulties and concerns are impacting consumer spending.<\/li>\n\n\n\n<li><strong>Price sensitivity<\/strong> &#8211; shoppers are more concerned about the cost of goods and services, driving them to spend more time finding good value and discounts.<\/li>\n\n\n\n<li><strong>Better shopping experiences <\/strong>&#8211; consumers have higher expectations for online shopping experiences that are uber convenient, frictionless and personalized.<\/li>\n\n\n\n<li><strong>Sustainability<\/strong> &#8211; more and more consumers show willingness to spend more on sustainable and responsibly-made products.<\/li>\n<\/ul>\n\n\n\n<p>So how do these overall trends translate to <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/ecommerce\/\">eCommerce<\/a>? Overall, price, ease of navigation, delivery options and easy returns top the list of the most important factors for consumers when shopping online.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-factors-for-consumers-when-shopping-online\">Top factors for consumers when shopping online<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-table-1-1024x545.png\" alt=\"Graph showing price in one column, navigation discovery and content inn the middle, delivery and return options on the right  \" class=\"wp-image-7960\" style=\"width:667px;height:auto\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-table-1-1024x545.png 1024w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-table-1-300x160.png 300w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-table-1-768x409.png 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-table-1-1536x818.png 1536w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-table-1-2048x1090.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>While discounting and value shopping are even more popular during challenging economic times, a recent study revealed that <a href=\"https:\/\/www.medallia.com\/press-release\/medallia-research-finds-61-percent-of-consumers-are-willing-to-spend-more-for-personalized-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">60 percent of shoppers are willing to pay a premium for personalized and relevant shopping experiences<\/a>. In addition to price, our panel shared that their customers value differentiated shopping experiences that offer easy navigation, helpful discovery tools and relevant content that inspire and help them make the right purchase decisions, as well as convenient and easy delivery and return options.<\/p>\n\n\n\n<p>By leveraging <a href=\"https:\/\/taggstar.com\/us\/solutions\/social-proof-messaging\/\">social proof messaging<\/a> throughout the shopping experience, retailers and brands can highlight <a href=\"https:\/\/taggstar.com\/us\/solutions\/attribute-messaging\/\">relevant product features<\/a>, showcase best-selling products and alert shoppers to products that are selling fast &#8211; ultimately helping them discover products and make more informed buying decisions.<\/p>\n\n\n\n<p>While social proof messaging doesn\u2019t make returns any easier, it can help <a href=\"https:\/\/taggstar.com\/us\/blog\/how-to-combat-the-rising-cost-of-returns-with-social-proof\/\">reduce return rates<\/a>. Combined with customer ratings and reviews, social proof messaging brings critical product information such as a size and fit upfront, helping shoppers make the right purchase decisions in the first place. And injecting social proof in post purchase messaging will help to reinforce purchase decisions, reducing the likelihood of buyer\u2019s remorse.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-retailer-s-work-is-never-done\">A retailer\u2019s work is never done<\/h2>\n\n\n\n<p>When asked if they are currently meeting customer expectations for online shopping, a little over half of our panel said no. The other half stated that although they think they are meeting customer expectations, they are constantly pushing themselves to do better, especially in areas such as data and personalization, product discovery, online conversions and social commerce.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-are-you-meeting-or-exceeding-customer-expectations\">Are you meeting (or exceeding) customer expectations?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"785\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-graph-1-1-1024x785.png\" alt=\"Graph showing Meeting\/exceeding is 47.1%. Not there yet 52.9%\" class=\"wp-image-7961\" style=\"width:600px;height:auto\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-graph-1-1-1024x785.png 1024w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-graph-1-1-300x230.png 300w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-graph-1-1-768x588.png 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/04\/Customer-study-graph-1-1.png 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As we all know, consumer preferences constantly change &#8211; especially in today\u2019s supercharged digital world and volatile economic climate &#8211; so it is only smart that retailers and brands constantly strive to do better. To do so requires an agile approach and investment in technology that constantly <a href=\"https:\/\/taggstar.com\/us\/optimization\/customer-success\/\">innovates and supports continuous improvement and optimization<\/a>. Tools like social proof messaging will deliver immediate results and the return on \u201cquick wins\u201d can be used to further optimize and to focus on longer term initiatives to elevate the customer experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/taggstar.com\/us\/resources\/ebooks\/the-pulse-on-ecommerce-and-cx\/\">Download<\/a> our new study: <strong><a href=\"https:\/\/taggstar.com\/us\/resources\/ebooks\/the-pulse-on-ecommerce-and-cx\/\">Accelerating Growth: Navigating eCommerce &amp; CX Challenges<\/a><\/strong>, to get more key insights about technology priorities, CX opportunities and consumer trends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently asked a panel of retail and brand executives and industry experts to identify what\u2019s top of mind for consumers when it comes to online shopping. Here\u2019s a sneak peek at what they said. So how do these overall trends translate to eCommerce? Overall, price, ease of navigation, delivery options and easy returns top the list of the most important factors for consumers when shopping online. Top factors for consumers when shopping online While discounting and value shopping are even more popular during challenging economic times, a recent study revealed that 60 percent of shoppers are willing to pay [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[19,13,31,16],"tags":[],"class_list":["post-7947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-optimisation","category-retail","category-social-proof"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are you meeting online CX expectations? | Taggstar<\/title>\n<meta name=\"description\" content=\"Discover additional insights into our recent eCommerce study. Are you exceeding customer expectations? Learn more in our latest blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/blog\/are-you-meeting-online-cx-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you meeting online CX expectations?\" \/>\n<meta property=\"og:description\" content=\"Discover additional insights into our recent eCommerce study. Are you exceeding customer expectations? 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