{"id":6926,"date":"2023-07-26T05:29:32","date_gmt":"2023-07-26T09:29:32","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/blog\/\/"},"modified":"2024-01-09T05:01:47","modified_gmt":"2024-01-09T10:01:47","slug":"zuzana-nikdemova-optimization-consultant","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/zuzana-nikdemova-optimization-consultant\/","title":{"rendered":"Zuzana Nikodemova, Optimization Consultant"},"content":{"rendered":"\n

As a former psychology student, Zuzana Nikodemova<\/a> has a keener interest than most in how Taggstar\u2019s technology works. She joined the company as a Sales Development Representative in April 2023, her second job since graduating. She previously spent eight months working as a SEN (special education needs) assistant at a London primary school.\u00a0<\/p>\n\n\n\n

\u201cIt\u2019s a big change for me. I\u2019m a fairly fresh graduate (after studying in London at UCL<\/a>) and just came out of university last year. I was looking to switch to a new role and was looking at sales as I believed it would help me to develop some of the core skills I will need for the future.\u201d <\/p>\n\n\n\n

And although it\u2019s been a learning curve, she says the support she\u2019s found has been invaluable. \u201cIt\u2019s been a change of trajectory for me, but it\u2019s been really good so far, and everyone at Taggstar has been really supportive. They\u2019ve helped me onboard, and I have a lot to learn from them,\u201d she says. <\/p>\n\n\n\n

The culture of the Taggstar HQ office is also appealing, she says. \u201cThe office has a really good vibe, and even on a bad day, the team are able to pick me up and show me it\u2019s ok to have a bad day and just to keep going. Taggstar is a really good place to be because of the culture and the product, so I can develop these desired skills in a great environment.\u201d<\/p>\n\n\n\n

But it\u2019s her psychology background that drives her most. \u201cI really believe in the Taggstar product, which is why I joined and why the job interested me in the first place when I was looking for new opportunities,\u201d she says. \u201cI studied psychology, which is very interconnected to the Taggstar product as well as to sales in general, so I feel l sort of stayed within my interests and my field.\u201d <\/p>\n\n\n\n

\u201cThe product is based around the idea that when people are uncertain, the fundamental wiring of humans is that when they face uncertainty, they will look to others for guidance in making their own decisions. Our technology helps the end consumers as well as the retailers because it gives the relevant information people need to make decisions when they are uncertain. For businesses, there is an increase in conversion<\/a> and revenue, so it\u2019s a dual pathway of mutual benefit, and that\u2019s what I really love about the product.\u201d <\/p>\n\n\n\n

Her enthusiasm is obvious: \u201cI love to talk about this particular part of the theory of why Taggstar works. That\u2019s one of my favorite things because I appreciate that it does work and that it\u2019s robust not only in the numbers that we are delivering for retailers but also in the psychological science.\u201d <\/p>\n\n\n\n

She says she loves it when a conversation she\u2019s begun with a potential client moves further, and she can see she\u2019s helping a customer overcome a problem. \u201cOnce you break the ice and you can identify \u2018we can help you with this, this and this\u2019, and the retailer themselves starts to see how you can add value to them, then that is very rewarding.\u201d <\/p>\n\n\n\n

Finding her happy place <\/strong><\/p>\n\n\n\n

Outside of work, Zuzana, who grew up in the mountains of Slovakia, says she loves to hike and do yoga. \u201cI\u2019m an outdoor enthusiast and try to spend as much of my free time as possible outside, and I love hiking. Nature is my happy place,\u201d she says. <\/p>\n\n\n\n

As well as Slovakia, she\u2019s also hiked in the heights of Switzerland, Italy and Peru. \u201cThose were some of the biggest hikes I\u2019ve done so far in quite big altitude, so that was straining but fun at the same time and the views were definitely worth it. Whenever I can, I go. Within the UK, I don\u2019t really like to call the UK trips hiking because it\u2019s not really mountains it\u2019s more like a walk, but I\u2019ve been to the Peak District, Lake District and Wales.\u201d <\/p>\n\n\n\n

She also has a rather unusual talent. \u201cI grew up in a very rural environment, and my family used to have a pet goat and a couple of sheep, so as a relatively young child, I learnt how to milk a goat and how to make different products from the milk, including cheese and yoghurts. Maybe when I retire will get myself another pet goat,\u201d she laughs. <\/p>\n\n\n\n

In October, she\u2019s off to achieve another ambition with a diving holiday in Indonesia. \u201cThis is a long-lasting dream of mine, so I\u2019m really excited to go and explore some of the underwater nature rather than the mountains.\u201d <\/p>\n\n\n\n

\u201cA more long-term dream is to have my own little campervan. Where Covid really popularized people converting their own vans, I was caught up with that but only on a theoretical basis so far. If I could make that true one day, then I would go on a massive road trip in Europe,\u201d she says. <\/p>\n","protected":false},"excerpt":{"rendered":"

As a former psychology student, Zuzana Nikdemova has a keener interest than most in how Taggstar\u2019s technology works. 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