{"id":5516,"date":"2020-05-01T00:00:00","date_gmt":"2020-04-30T23:00:00","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?p=670"},"modified":"2024-01-04T12:03:21","modified_gmt":"2024-01-04T17:03:21","slug":"helping-every-online-customer-choose-the-right-mobile-device","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/","title":{"rendered":"Help every online customer pick the right mobile device"},"content":{"rendered":"

Life under lockdown would be even tougher without our cell phones and tablets. For millions of people confined to their homes, cell phones are a lifeline. More than nine in ten (91 per cent) of US households own smartphones, and research suggests 40 per cent of Americans are using cell phones even more as a result of the coronavirus outbreak. Our phones may even come to play a key role in defeating the virus, as Apple and Google team up to explore using iPhones and Android devices for contact tracing.<\/p>\n

Despite the impact of the coronavirus outbreak on the supply chain, International Data Corporation (IDC)<\/a> forecasts worldwide smartphone shipments of 1.339 billion units for 2020, down slightly from 1.372 billion in 2019. A return to growth is expected for 2021 with volumes up by 6.3%. <\/p>\n

Buying a phone is a very personal choice. It\u2019s also a very complex decision. Which brand and model? Features and specifications? And accessories: earphones, portable charger, car kit? And then there\u2019s selecting the right package? How much data do you need? What\u2019s better \u2013 a monthly contract or pay as you go or SIM only? Given the close relationship most of us have with our phones, it\u2019s a high stakes \u2013 and often high value \u2013 decision. We want to get it right.<\/p>\n

That\u2019s why so many people like to shop for a new device in person, to see, hold and physically compare examples before choosing, with help from a knowledgeable sales associate or contact centre agent. However, stores are shuttered and restrictions on shopping in real life are likely to remain for some time yet. Increasingly, anyone who wants to buy or upgrade a phone must go online. <\/p>\n

For many of these customers, it\u2019ll be the first time they\u2019ve made such a consequential purchase in this way. Retailers can respond by doing all they can to replicate the personal help and general buzz of in-store experience. One way to achieve this is to use social proof, which draws on the experience of other shoppers to guide and accompany the novice buyer on their shopping journey. It\u2019s especially valuable for buying complex products – like smartphones and tablets – where the consumer needs to make choices at each stage of the buying process. Without online assistance, it\u2019s all too easy for the shopper to lose heart; the transaction falls into the \u2018too hard to do category\u2019 and customers simply drop out of the buying journey. Social proof messages can steer customers through the complexity, give them a sense that they are not alone and encourage them to successfully complete the transaction. Online guidance and virtual support for consumers can also reduce their need to call to the contact center or help desk, bringing down costs for the retailer.<\/p>\n

Phone retailers and mobile operators can use social proof to:<\/p>\n

    \n
  1. Highlight popular models of handsets and accessories: \u2018Great choice! This model is our #1 best seller\u2019. <\/li>\n
  2. Act like a virtual sales associate: \u2018We have 32 of this model in stock now\u2019.<\/li>\n
  3. Indicate top selling plans or bundles and draw attention to value added services.<\/li>\n
  4. Speed up decision making with aggregated customer reviews: \u201889% of people who bought this gave it five stars\u2019.<\/li>\n
  5. Reassure shoppers with the validation of other customers: \u2018120 other people are looking at this right now\u2019.<\/li>\n
  6. Personalize the experience: \u2018Welcome back! 78 people have bought this since your last visit\u2019.<\/li>\n
  7. Build trust in the online process: \u201848 people have purchased this today\u2019.<\/li>\n<\/ol>\n

    A steady flow of appropriate, well-crafted real-time messaging helps to give customers confidence. It replicates some of the bricks and mortar experience, showing shoppers that they are not alone in the online store, that others are also heading down this same route and making similar decisions. As well as making the online encounter more personal, more engaging, social proof can also increase average order values, conversion and sales. But most importantly, by sharing the experience of all, social proof can help everyone purchase the right phone or tablet for their lifestyle and budget. <\/p>\n

    We don\u2019t know how long the current restrictions on going out will last. While shoppers can\u2019t get to the store, the store must go to the customer. For retailers new to social proof, Taggstar<\/a> has extra resources in place to prioritize onboarding of new clients. Our team can create and test messaging for you and have it up and running on your website in days. We\u2019re here to offer you every support so you can give all your online customers a positive experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[14],"class_list":["post-5516","post","type-post","status-publish","format-standard","hentry","category-us-ecommerce","tag-retail"],"acf":[],"yoast_head":"\nHelp every online customer pick the right mobile device | Taggstar<\/title>\n<meta name=\"description\" content=\"Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help every online customer pick the right mobile device\" \/>\n<meta property=\"og:description\" content=\"Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-30T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T17:03:21+00:00\" \/>\n<meta name=\"author\" content=\"Alison Wiltshire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Wiltshire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/helping-every-online-customer-choose-the-right-mobile-device\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/helping-every-online-customer-choose-the-right-mobile-device\\\/\"},\"author\":{\"name\":\"Alison Wiltshire\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/person\\\/363552783a679125138081a302b90935\"},\"headline\":\"Help every online customer pick the right mobile device\",\"datePublished\":\"2020-04-30T23:00:00+00:00\",\"dateModified\":\"2024-01-04T17:03:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/helping-every-online-customer-choose-the-right-mobile-device\\\/\"},\"wordCount\":762,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#organization\"},\"keywords\":[\"Retail\"],\"articleSection\":[\"Us-eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/helping-every-online-customer-choose-the-right-mobile-device\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/helping-every-online-customer-choose-the-right-mobile-device\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/helping-every-online-customer-choose-the-right-mobile-device\\\/\",\"name\":\"Help every online customer pick the right mobile device | Taggstar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#website\"},\"datePublished\":\"2020-04-30T23:00:00+00:00\",\"dateModified\":\"2024-01-04T17:03:21+00:00\",\"description\":\"Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/helping-every-online-customer-choose-the-right-mobile-device\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/helping-every-online-customer-choose-the-right-mobile-device\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/helping-every-online-customer-choose-the-right-mobile-device\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taggstar.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Help every online customer pick the right mobile device\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/\",\"name\":\"Taggstar USA\",\"description\":\"taggstar\",\"publisher\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/taggstar.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#organization\",\"name\":\"Taggstar\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/07\\\/taggstar-organisation-logo.png\",\"contentUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/07\\\/taggstar-organisation-logo.png\",\"width\":1200,\"height\":1200,\"caption\":\"Taggstar\"},\"image\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/taggstartalk\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/taggstar\\\/\",\"https:\\\/\\\/www.instagram.com\\\/taggstars\\\/\",\"https:\\\/\\\/vimeo.com\\\/taggstar\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/person\\\/363552783a679125138081a302b90935\",\"name\":\"Alison Wiltshire\",\"sameAs\":[\"https:\\\/\\\/taggstar.com\"],\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/author\\\/alison-wiltshire\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Help every online customer pick the right mobile device | Taggstar","description":"Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/","og_locale":"en_US","og_type":"article","og_title":"Help every online customer pick the right mobile device","og_description":"Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.","og_url":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/","og_site_name":"Taggstar USA","article_published_time":"2020-04-30T23:00:00+00:00","article_modified_time":"2024-01-04T17:03:21+00:00","author":"Alison Wiltshire","twitter_card":"summary_large_image","twitter_creator":"@taggstartalk","twitter_site":"@taggstartalk","twitter_misc":{"Written by":"Alison Wiltshire","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/#article","isPartOf":{"@id":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/"},"author":{"name":"Alison Wiltshire","@id":"https:\/\/taggstar.com\/us\/#\/schema\/person\/363552783a679125138081a302b90935"},"headline":"Help every online customer pick the right mobile device","datePublished":"2020-04-30T23:00:00+00:00","dateModified":"2024-01-04T17:03:21+00:00","mainEntityOfPage":{"@id":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/"},"wordCount":762,"commentCount":0,"publisher":{"@id":"https:\/\/taggstar.com\/us\/#organization"},"keywords":["Retail"],"articleSection":["Us-eCommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/","url":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/","name":"Help every online customer pick the right mobile device | Taggstar","isPartOf":{"@id":"https:\/\/taggstar.com\/us\/#website"},"datePublished":"2020-04-30T23:00:00+00:00","dateModified":"2024-01-04T17:03:21+00:00","description":"Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.","breadcrumb":{"@id":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/taggstar.com\/us\/blog\/helping-every-online-customer-choose-the-right-mobile-device\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taggstar.com\/us\/"},{"@type":"ListItem","position":2,"name":"Help every online customer pick the right mobile device"}]},{"@type":"WebSite","@id":"https:\/\/taggstar.com\/us\/#website","url":"https:\/\/taggstar.com\/us\/","name":"Taggstar USA","description":"taggstar","publisher":{"@id":"https:\/\/taggstar.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/taggstar.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/taggstar.com\/us\/#organization","name":"Taggstar","url":"https:\/\/taggstar.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taggstar.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/taggstar-organisation-logo.png","contentUrl":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/taggstar-organisation-logo.png","width":1200,"height":1200,"caption":"Taggstar"},"image":{"@id":"https:\/\/taggstar.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/taggstartalk","https:\/\/www.linkedin.com\/company\/taggstar\/","https:\/\/www.instagram.com\/taggstars\/","https:\/\/vimeo.com\/taggstar"]},{"@type":"Person","@id":"https:\/\/taggstar.com\/us\/#\/schema\/person\/363552783a679125138081a302b90935","name":"Alison Wiltshire","sameAs":["https:\/\/taggstar.com"],"url":"https:\/\/taggstar.com\/us\/author\/alison-wiltshire\/"}]}},"_links":{"self":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/posts\/5516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/comments?post=5516"}],"version-history":[{"count":0,"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/posts\/5516\/revisions"}],"wp:attachment":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/media?parent=5516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/categories?post=5516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/tags?post=5516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}