{"id":10647,"date":"2026-03-26T13:17:06","date_gmt":"2026-03-26T17:17:06","guid":{"rendered":"https:\/\/taggstar.com\/us\/?p=10647"},"modified":"2026-04-17T11:58:01","modified_gmt":"2026-04-17T15:58:01","slug":"boost-diy-home-improvement-sales-with-social-proof-and-ratings-reviews","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/boost-diy-home-improvement-sales-with-social-proof-and-ratings-reviews\/","title":{"rendered":"Boost DIY &amp; Home Improvement Sales with Social Proof and Ratings &amp; Reviews"},"content":{"rendered":"\n<p id=\"h-after-what-seems-like-a-never-ending-winter-spring-is-finally-just-around-the-corner-and-for-many-consumers-that-means-tackling-a-list-of-home-improvement-and-diy-projects-they-ve-been-putting-off-for-months-for-home-improvement-retailers-this-is-the-moment-to-make-sure-your-digital-experience-is-working-as-hard-as-your-shoppers-are\">After what seems like a never-ending winter, Spring is finally just around the corner, and for many consumers, that means tackling a list of home improvement and DIY projects they&#8217;ve been putting off for months. For home improvement retailers, this is the moment to make sure your digital experience is working as hard as your shoppers are.<\/p>\n\n\n\n<p id=\"h-the-opportunity-is-real-the-us-home-improvement-market-is-projected-to-reach-614-6-billion-in-2026-and-688-billion-by-2029-and-with-34-of-homeowners-planning-to-spend-more-on-home-improvement-in-the-next-12-months-demand-is-there-but-so-is-the-competition-and-so-is-caution-shoppers-are-more-deliberate-than-ever-about-high-ticket-investments-which-means-retailers-must-work-harder-to-earn-their-confidence-at-every-digital-touchpoint\">The opportunity is real. The US home improvement market is projected to reach <a href=\"https:\/\/www.fixr.com\/articles\/home-remodeling-statistics-and-trends\">$614.6 billion in 2026<\/a> and ~$688 billion by 2029, and with <a href=\"https:\/\/hardwareretailing.com\/home-improvement-market-poised-for-continued-growth-despite-economic-challenges\/\">34% of homeowners planning to spend more on home improvement in the next 12 months<\/a>, demand is there. But so is the competition, and so is caution. Shoppers are more deliberate than ever about high-ticket investments, which means retailers must work harder to earn their confidence at every digital touchpoint.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-home-improvement-is-hard-to-convert-online\">Why Home Improvement Is Hard to Convert Online<\/h2>\n\n\n\n<p id=\"h-why-home-improvement-is-hard-to-convert-online-home-improvement-purchases-are-unlike-most-retail-categories-home-improvement-products-are-often-large-and-bulky-and-when-buying-online-shoppers-can-t-assess-scale-or-quality-in-person-the-stakes-are-higher-a-wrong-choice-means-an-expensive-bulky-return-and-a-delayed-project-and-the-emotional-investment-is-significant-since-purchases-are-for-their-homes-as-a-result-shoppers-dedicate-more-time-to-researching-comparing-and-validating-their-choices-before-buying\">Home improvement purchases are unlike most retail categories. Home improvement products are often large and bulky, and when buying online, shoppers can&#8217;t assess scale or quality in person. The stakes are higher &#8211; a wrong choice means an expensive, bulky return and a delayed project. And the emotional investment is significant since purchases are for their homes. As a result, shoppers dedicate more time to researching, comparing, and validating their choices before buying.&nbsp;<\/p>\n\n\n\n<p id=\"h-that-s-the-problem-conversion-messaging-and-reviews-solve-surfacing-trending-products-purchase-volume-data-and-aggregated-reviews-gives-shoppers-the-signals-they-need-to-move-from-browsing-to-buying-faster-and-with-more-confidence\">That&#8217;s the problem conversion messaging and reviews solve. Surfacing trending products, purchase volume data, and aggregated reviews gives shoppers the signals they need to move from browsing to buying faster and with more confidence.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-wickes-puts-social-proof-and-reviews-to-work\">How Wickes Puts Social Proof and Reviews to Work<\/h2>\n\n\n\n<p id=\"h-how-wickes-puts-social-proof-and-reviews-to-work-home-improvement-retailer-wickes-knows-this-dynamic-well-the-retailer-has-been-surfacing-social-proof-messaging-across-its-site-since-2020-displaying-messages-on-the-plp-pdp-and-basket-pages-across-a-large-catalog-serving-both-trade-professionals-and-diy-customers\">Home improvement retailer <a href=\"https:\/\/www.wickes.co.uk\/\">Wickes<\/a> knows this dynamic well. The retailer has been surfacing <a href=\"https:\/\/taggstar.com\/us\/solutions\/social-proof-messaging\/\" id=\"9784\">social proof messaging<\/a> across its site since 2020, displaying messages on the PLP, PDP and cart pages across a large catalog serving both trade professionals and DIY customers.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"1024\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PLP_Mob1-538x1024.jpg\" alt=\"\" class=\"wp-image-10648\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PLP_Mob1-538x1024.jpg 538w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PLP_Mob1-158x300.jpg 158w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PLP_Mob1-768x1461.jpg 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PLP_Mob1-807x1536.jpg 807w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PLP_Mob1.jpg 845w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"1024\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PDP_Mob2-499x1024.jpg\" alt=\"\" class=\"wp-image-10649\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PDP_Mob2-499x1024.jpg 499w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PDP_Mob2-146x300.jpg 146w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PDP_Mob2-768x1577.jpg 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PDP_Mob2-748x1536.jpg 748w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_PDP_Mob2.jpg 830w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"1024\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_Cart_Mob1-531x1024.jpg\" alt=\"\" class=\"wp-image-10650\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_Cart_Mob1-531x1024.jpg 531w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_Cart_Mob1-156x300.jpg 156w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_Cart_Mob1-768x1481.jpg 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_Cart_Mob1-797x1536.jpg 797w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_Cart_Mob1-1062x2048.jpg 1062w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Wickes3_Cart_Mob1.jpg 1284w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p id=\"h-guided-by-taggstar-wickes-recognized-that-its-customer-reviews-could-do-far-more-to-put-shoppers-minds-at-ease-and-guide-better-purchase-decisions-if-combined-with-social-proof-messaging-in-2024-the-company-implemented-review-messaging-alongside-its-existing-social-proof-putting-those-reviews-to-work-at-the-exact-moments-shoppers-need-reassurance-most\">Guided by Taggstar, Wickes recognized that its <a href=\"https:\/\/www.powerreviews.com\/\">customer reviews<\/a> could do far more to put shoppers&#8217; minds at ease and guide better purchase decisions if combined with social proof messaging. In 2024, the company implemented review messaging alongside its existing social proof, putting those reviews to work at the exact moments shoppers need reassurance most.<\/p>\n\n\n\n<p id=\"h-the-result-by-combining-social-proof-messaging-with-ratings-and-reviews-wickes-boosted-conversion-rates-and-drove-a-measurable-uplift-in-revenue\">The result: by combining social proof messaging with ratings and reviews, Wickes boosted conversion rates and drove a measurable uplift in revenue.<\/p>\n\n\n\n<p id=\"h-want-to-hear-more-about-how-they-did-it\"><strong>Want to hear more about how they did it?<\/strong><\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-join-our-upcoming-webinar\">Join Our Upcoming Webinar<\/h2>\n\n\n\n<p>Hear directly from Wickes about the powerful combination of social proof messaging and reviews. You&#8217;ll also get an inside look at how the recent <a href=\"https:\/\/syndigo.com\/news\/syndigo-acquires-taggstar\/\">acquisition of Taggstar by Syndigo<\/a> expands the boundaries of Product Experience Management (PXM), opening up new possibilities for retailers looking to connect product content with conversion signals at scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobilize-product-content-with-social-proof-and-reviews\"><a href=\"https:\/\/syndigo.com\/webinar\/mobilize-product-content-social-proof\/\"><strong>Mobilize Product Content with Social Proof and Reviews<\/strong><\/a><\/h3>\n\n\n\n<p id=\"h-mobilize-product-content-with-social-proof-and-reviews-march-18-at-1-30pm-gmt-12-00pm-est-replay-with-live-q-amp-a\"><strong>March 18 at 1:30pm GMT \/ 12:00pm EST <em>(Replay with Live Q&amp;A)<\/em><\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/syndigo.com\/webinar\/mobilize-product-content-social-proof\/\"><strong>REGISTER NOW<\/strong> <strong>&gt;<\/strong><\/a><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After what seems like a never-ending winter, Spring is finally just around the corner, and for many consumers, that means tackling a list of home improvement and DIY projects they&#8217;ve been putting off for months. For home improvement retailers, this is the moment to make sure your digital experience is working as hard as your shoppers are. The opportunity is real. The US home improvement market is projected to reach $614.6 billion in 2026 and ~$688 billion by 2029, and with 34% of homeowners planning to spend more on home improvement in the next 12 months, demand is there. But [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[63,23],"class_list":["post-10647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce","tag-home-diy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost DIY &amp; Home Improvement Sales with Social Proof and Ratings &amp; Reviews<\/title>\n<meta name=\"description\" content=\"How home improvement retailer Wickes boosts shopper confidence and sales with social proof messaging and reviews.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/blog\/boost-diy-home-improvement-sales-with-social-proof-and-ratings-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost DIY &amp; Home Improvement Sales with Social Proof and Ratings &amp; Reviews\" \/>\n<meta property=\"og:description\" content=\"How home improvement retailer Wickes boosts shopper confidence and sales with social proof messaging and reviews.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/blog\/boost-diy-home-improvement-sales-with-social-proof-and-ratings-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T17:17:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T15:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2023\/12\/Wickes_Header2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Wiltshire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Wiltshire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/boost-diy-home-improvement-sales-with-social-proof-and-ratings-reviews\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/boost-diy-home-improvement-sales-with-social-proof-and-ratings-reviews\\\/\"},\"author\":{\"name\":\"Alison Wiltshire\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/person\\\/363552783a679125138081a302b90935\"},\"headline\":\"Boost DIY &amp; 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