{"id":10585,"date":"2026-03-04T03:00:00","date_gmt":"2026-03-04T08:00:00","guid":{"rendered":"https:\/\/taggstar.com\/us\/?p=10585"},"modified":"2026-02-27T11:13:19","modified_gmt":"2026-02-27T16:13:19","slug":"how-to-find-the-right-social-proof-partner","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/how-to-find-the-right-social-proof-partner\/","title":{"rendered":"How to Find the Right Social Proof Partner"},"content":{"rendered":"\n<p>Social proof is essential for eCommerce retailers and brands looking to build trust and drive online conversions. Messages like &#8220;23 people are viewing this item&#8221;, or \u201cBought by 110 people in the past 24 hours\u201d can significantly impact purchase decisions and drive conversions, RPV, AOV, and so on.&nbsp;<\/p>\n\n\n\n<p>With numerous vendors offering a range of platform sophistication, how do you choose the right <a href=\"https:\/\/taggstar.com\/us\/blog\/social-proof-what-it-is-why-it-works-and-how-to-use-it-to-boost-your-roi\/\" id=\"6087\">social proof<\/a> partner for your business?\u00a0<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-the-experts-say\">What the Experts Say<\/h2>\n\n\n\n<p>During a <a href=\"https:\/\/taggstar.com\/us\/blog\/nrf-big-ideas-recap-how-retailers-drive-growth-with-ai-powered-conversion-messaging\/\" id=\"10555\">Big Ideas panel session at NRF<\/a> in January, industry expert Ken Pilot sat down with Kacey Sharrett, CDO of Hanna Andersson and Bob Yarbrough, SVP eCommerce from the Knitwell Group to talk about social proof and successful vendor partnerships. Read on for tips on what to look for when investing in a social proof platform and relevant takeaways from the session.\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-proof-is-in-the-pudding\">The Proof is in the Pudding<\/h2>\n\n\n\n<p>More and more retailers are mandating affordable and low-risk POCs before fully committing to a new tech investment to reduce risk and make sure they are making the right decisions.&nbsp;<\/p>\n\n\n\n<p>For Kacey Sharrett, having the opportunity to do a social proof POC while at GoPro was essential. As an early adopter of social proof, the POC allowed the team to test the impact of social proof before fully investing in the technology. It also meant that they could test out types of messages and frequency before launching across the entire site.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/taggstar.com\/us\/resources\/videos-and-webinars\/?wchannelid=rv65n551ul&amp;wmediaid=topbf9y1vd&amp;wvideo=topbf9y1vd\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/e7d3e0896e2143b2acac7a126333642c.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button_rounded=1&amp;image_play_button_color=0070ffe0\" alt=\"\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/taggstar.com\/us\/resources\/videos-and-webinars\/?wchannelid=rv65n551ul&amp;wmediaid=topbf9y1vd&amp;wvideo=topbf9y1vd\">Low Risk with POC &#8211; Videos &amp; Webinars<\/a><\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-finding-the-right-partner\">Finding the Right Partner<\/h2>\n\n\n\n<p>When investing in a social proof platform, you are not just buying software, you are choosing a long-term partner. The best results from a tech implementation are not just driven by the platform, but by the partnership behind it.&nbsp;<\/p>\n\n\n\n<p>Kacey and Bob agreed that the type of vendor matters. You want someone that brings a strategic partnership to the table, understands your business, delivers aggressive roadmap development and collaborates on new features and testing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/taggstar.com\/us\/resources\/videos-and-webinars\/?wchannelid=rv65n551ul&amp;wmediaid=fnk6quvuoy&amp;wvideo=fnk6quvuoy\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/bd51ab47ab5887174d9ccea1d53ea597.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button_rounded=1&amp;image_play_button_color=0070ffe0\" alt=\"\" \/><\/a><\/figure>\n\n\n\n<p id=\"h-\"><a href=\"https:\/\/taggstar.com\/us\/resources\/videos-and-webinars\/?wchannelid=rv65n551ul&amp;wmediaid=fnk6quvuoy&amp;wvideo=fnk6quvuoy\">Strategic partnerships and roadmaps &#8211; Videos &amp; Webinars<\/a><a href=\"https:\/\/taggstar.com\/us\/resources\/videos-and-webinars\/?wchannelid=rv65n551ul&amp;wmediaid=topbf9y1vd&amp;wvideo=topbf9y1vd\"><\/a><\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fast-implementation-and-time-to-value\">Fast Implementation and Time to Value<\/h2>\n\n\n\n<p>The faster and easier implementation, the fast time to value, a critical KPI in today\u2019s market.&nbsp;<\/p>\n\n\n\n<p>Taggstar customers agree that social proof is fast and straightforward to deploy allowing teams to focus on strategy and optimization rather than heavy engineering work. Taggstar\u2019s platform can be implemented in weeks and retailers often see results immediately. In fact, according to Kacey and Bob, the more challenging point of implementation was aligning internally on design and placement with the brand teams.<\/p>\n\n\n\n<p><strong><em>\u201cAt GoPro, the hardest part wasn\u2019t the implementation,\u201d<\/em><\/strong><strong> Casey shared. <\/strong><strong><em>\u201cIt was sitting with the brand team and deciding what messages truly reflect who we are.\u201d<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-service-support-and-optimization\">Service, Support and Optimization<\/h2>\n\n\n\n<p>The level of support as well as continuous optimization is critical for a successful implementation of new tech. Social proof is no different. You\u2019ll want to find a partner that offers hands-on onboarding, training and dedicated customer success resources.&nbsp;<\/p>\n\n\n\n<p>An expert partner will work with the retailer to ensure best implementation and ongoing optimization including best practices for message types, placement, design etc.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\"><em><strong>\u201cIt&#8217;s great to have an expert to do that because honestly, to do it yourself is a very big undertaking\u201d.\u00a0<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cost-roi-and-durability\">Cost, ROI and Durability\u00a0<\/h2>\n\n\n\n<p>With budget cuts and resource limitations retailers and brands are more focused on costs and ROI than ever before. Not only should the cost and pricing model align with your business, the best technology investments continue to deliver ROI.&nbsp;<\/p>\n\n\n\n<p>Bob from Knitwell Group, said it best.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><strong>\u201cWe expected a big newness factor that didn\u2019t pan out. This has a real, durable impact on customers\u2014even loyal ones.\u201d<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/taggstar.com\/us\/resources\/videos-and-webinars\/?wchannelid=rv65n551ul&amp;wmediaid=pb9i1d2pnp&amp;wvideo=pb9i1d2pnp\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/8a2798dafe80ff61c58226b47c3aad2d.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button_rounded=1&amp;image_play_button_color=0070ffe0\" alt=\"\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/taggstar.com\/us\/resources\/videos-and-webinars\/?wchannelid=rv65n551ul&amp;wmediaid=pb9i1d2pnp&amp;wvideo=pb9i1d2pnp\">Durability of the Taggstar Investment &#8211; Videos &amp; Webinars<\/a><a href=\"https:\/\/taggstar.com\/us\/resources\/videos-and-webinars\/?wchannelid=rv65n551ul&amp;wmediaid=pb9i1d2pnp&amp;wvideo=pb9i1d2pnp\"><\/a><\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-making-your-decision\">Making Your Decision<\/h2>\n\n\n\n<p>Selecting a social proof messaging platform requires balancing technical capabilities, brand fit, performance, cost, scalability, and partnership quality. Some retailers prioritize technical sophistication, others emphasize partnership and support.&nbsp;<\/p>\n\n\n\n<p>Request references from similar customers. Take advantage of proof-of-concept periods. Test rigorously. Ask difficult questions.&nbsp;<\/p>\n\n\n\n<p>By thoroughly evaluating both the technology and the partnership, you will find a vendor who not only meets your needs today but can adapt and grow with you for years to come.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-learn-more-about-social-proof-and-taggstar\">Learn More About Social Proof and Taggstar<\/h3>\n\n\n\n<p>Join the growing list of global brands and retailers that trust Taggstar to elevate digital shopping experiences and drive measurable sales lift. <strong><a href=\"https:\/\/taggstar.com\/us\/get-started\/\">Get started today.<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social proof is essential for eCommerce retailers and brands looking to build trust and drive online conversions. Messages like &#8220;23 people are viewing this item&#8221;, or \u201cBought by 110 people in the past 24 hours\u201d can significantly impact purchase decisions and drive conversions, RPV, AOV, and so on.&nbsp; With numerous vendors offering a range of platform sophistication, how do you choose the right social proof partner for your business?\u00a0 What the Experts Say During a Big Ideas panel session at NRF in January, industry expert Ken Pilot sat down with Kacey Sharrett, CDO of Hanna Andersson and Bob Yarbrough, SVP [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9,16],"tags":[24,25],"class_list":["post-10585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-social-proof","tag-conversion-rate-uplift","tag-social-proof"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to find the right social proof partner<\/title>\n<meta name=\"description\" content=\"What to look out for when evaluating and selecting the best social proof partner to help boost conversions for your eCommerce business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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