{"id":10331,"date":"2025-11-04T09:54:09","date_gmt":"2025-11-04T14:54:09","guid":{"rendered":"https:\/\/taggstar.com\/us\/?p=10331"},"modified":"2025-11-13T14:18:49","modified_gmt":"2025-11-13T19:18:49","slug":"how-damart-uk-boosts-online-sales-with-social-proof","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/how-damart-uk-boosts-online-sales-with-social-proof\/","title":{"rendered":"How Damart UK Boosts Online Sales with Social Proof"},"content":{"rendered":"\n

Damart<\/a> has been keeping customers cozy since the 1950s,  but lately the company has also been heating up its online sales. <\/p>\n\n\n\n

Damart<\/a>, the direct-to-consumer retailer, best known for its comfortable, stylish clothing and its pioneering Thermolactyl<\/em> fabric, has come a long way since its mail-order beginnings in the 1950s. Today, Damart UK is reaching a next-generation customer base through mostly digital channels.  And its latest investment shows how social proof messaging<\/a> can turn casual browsers into confident customers. <\/p>\n\n\n\n

Why Social Proof Has Become a Must-Have for Retailers<\/h2>\n\n\n\n

In today\u2019s eCommerce landscape, shoppers want to know what\u2019s popular, what\u2019s trending, and what others are buying before they commit. According to recent research by Gartner<\/a>, 90% of customers said that some type of social proof, such as recommendations from experts, product reviews or customer testimonials, influenced their purchase decisions. Another 2025 research study<\/a> revealed that 62% of consumers\u2019 purchase decisions are directly influenced by FOMO (Fear of Missing Out).\u00a0\u00a0<\/p>\n\n\n\n

That\u2019s where social proof in eCommerce<\/strong> can help elevate shopping experiences and increase conversions with real-time messages that show activity like \u201cSelling Fast,\u201d \u201cIn Demand,\u201d or \u201cPopular Choice\u201d\u00a0<\/p>\n\n\n\n

These simple cues tap into our natural instinct to follow the crowd, boosting both conversion rates and customer confidence.<\/p>\n\n\n\n

Damart had been curious about this type of on-site messaging for some time. When Taggstar launched its Social Proof Pro Plan<\/a>, the timing felt right to put it to the test.<\/p>\n\n\n\n

\u201cWe wanted to improve cart rates and drive conversion while enhancing the customer experience,\u201d
explains Claire Brown, Webshop Lead at Damart.<\/p>\n\n\n\n

Social Proof Pro Plan helps mid-sized and specialty retailers and brands boost customer confidence and convert quickly. It’s powered by the same technology trusted by brands like Bloomingdale\u2019s<\/a> and Steve Madden<\/a>, but tailored specifically for midsized and specialty brands and retailers that are growing the online channel. <\/p>\n\n\n\n

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Putting Social Proof to the Test<\/h2>\n\n\n\n
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Damart ran a 32-day A\/B test<\/a> across its UK product and cart pages using Taggstar\u2019s best-practice messages, including \u2018In Demand,\u2019 \u2018Selling Fast,\u2019 \u2018Great Choice,\u2019<\/em> and \u2018Popular\u2019.<\/em><\/p>\n\n\n\n

These messages give shoppers subtle but meaningful nudges that encourage confidence and help them make quicker, better decisions.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The Results: Proof That Popularity Pays Off<\/h2>\n\n\n\n
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The test quickly reached statistical significance, delivering: <\/strong><\/p>\n\n\n\n