{"id":10302,"date":"2025-10-22T09:47:09","date_gmt":"2025-10-22T13:47:09","guid":{"rendered":"https:\/\/taggstar.com\/us\/?p=10302"},"modified":"2025-11-13T14:22:03","modified_gmt":"2025-11-13T19:22:03","slug":"how-hot-topic-wins-halloween-with-social-proof","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/how-hot-topic-wins-halloween-with-social-proof\/","title":{"rendered":"How Hot Topic Wins Halloween with Social Proof"},"content":{"rendered":"\n<p>With Halloween just around the corner, retailers know the season is about more than pumpkins, costumes and candy. It\u2019s a prime time to engage fans, drive conversions and capture a share of the growing \u201cspooky season\u201d spend. Few brands understand this better than <a href=\"https:\/\/taggstar.com\/us\/customer\/hot-topic-story\/\"><strong>Hot Topic<\/strong><\/a>, the officially licensed merchandise and clothing retailer known for its edgy, fandom-driven collections. Read on to see how Hot Topic uses social proof to optimize conversions.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2025-halloween-spending-is-expected-to-grow-nbsp\">2025 Halloween spending is expected to grow&nbsp;<\/h2>\n\n\n\n<p>Halloween spending is expected to reach a record $13.1 billion this year, according to the National Retail Federation\u2019s <a href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/halloween\">annual consumer survey<\/a>. The figure is up from $11.6 billion last year and exceeds the previous $12.2 billion record set in 2023. Per-person spending has also reached a record high of $114.45, nearly $11 more than last year.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-hot-topic-uses-social-proof-to-increase-halloween-conversions\">How Hot Topic uses social proof to increase Halloween conversions<\/h2>\n\n\n\n<p>With more than 630 stores across the US and Canada and a thriving online presence, <a href=\"http:\/\/www.hottopic.com\"><strong>Hot Topic<\/strong><\/a> has long been a cultural hub for fans of alternative music, movies, and pop culture.&nbsp;<\/p>\n\n\n\n<p>Founded in 1989, the brand pioneered bringing alternative apparel and accessories to malls across the country and continues to evolve digitally to meet the expectations of its devoted fanbase. COVID-19 sparked online sales for the retailer and digital transformation has since then been a strategic priority.&nbsp;<\/p>\n\n\n\n<p>In 2024, before the peak shopping season, Hot Topic implemented <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/social-proof\/\"><strong>Social Proof Messaging <\/strong><\/a>to bring the excitement and urgency of in-store discovery to its digital storefront, showing shoppers what\u2019s trending in real time.<\/p>\n\n\n\n<p>The retailer implemented <strong>13 message types<\/strong>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cSelling Fast \u2013 X sold in the last 48 hours\u201d<br><\/li>\n\n\n\n<li>\u201cTrending Now! \u2013 Added to bag 11 times\u201d<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"437\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/hot-topic-halloween-1024x437.png\" alt=\"\" class=\"wp-image-10303\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/hot-topic-halloween-1024x437.png 1024w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/hot-topic-halloween-300x128.png 300w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/hot-topic-halloween-768x328.png 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/hot-topic-halloween-1536x656.png 1536w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/hot-topic-halloween-2048x875.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These dynamic messages appear at key moments in the customer journey, helping shoppers make more informed decisions and feel more confident in their choices.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-proof-delivers-spooky-good-results\">Social Proof delivers &#8220;spooky&#8221; good results<\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"2095\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/boxlunch-mobile-edited.png\" alt=\"\" class=\"wp-image-10309\" style=\"width:277px;height:auto\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/boxlunch-mobile-edited.png 1179w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/boxlunch-mobile-edited-169x300.png 169w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/boxlunch-mobile-edited-576x1024.png 576w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/boxlunch-mobile-edited-768x1365.png 768w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/boxlunch-mobile-edited-864x1536.png 864w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/boxlunch-mobile-edited-1153x2048.png 1153w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\" \/><\/figure>\n<\/div>\n\n\n<p>The initial full-funnel test that ran in the US for 30 days delivered a <strong>6.39% uplift in conversion<\/strong> and a <strong>6.34% increase in orders<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The results exceeded expectations, leading Hot Topic to quickly expand social proof messaging across the Hot Topic brand and its sister retailer, <a href=\"https:\/\/www.boxlunch.com\/homepage\"><strong>BoxLunch<\/strong>.<\/a><\/p>\n\n\n\n<p>\u201cThe results we witnessed from social proof messaging were far beyond what we expected, helping us to boost sales yet further during peak,\u201d said <strong>Nathan Liu, Senior Vice President of Ecommerce at Hot Topic<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Hot Topic is a perfect example of how retailers and brands can use real-time social proof to deliver more engaging shopping experiences and boost conversions.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/taggstar.com\/get-started\/\"><strong>Reach out<\/strong><\/a> to learn more about how Taggstar\u2019s Conversion Messaging platform can help accelerate eCommerce growth, during peak seasons and beyond.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Halloween just around the corner, retailers know the season is about more than pumpkins, costumes and candy. It\u2019s a prime time to engage fans, drive conversions and capture a share of the growing \u201cspooky season\u201d spend. Few brands understand this better than Hot Topic, the officially licensed merchandise and clothing retailer known for its edgy, fandom-driven collections. Read on to see how Hot Topic uses social proof to optimize conversions. 2025 Halloween spending is expected to grow&nbsp; Halloween spending is expected to reach a record $13.1 billion this year, according to the National Retail Federation\u2019s annual consumer survey. The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9,13,31,16],"tags":[24,14,25],"class_list":["post-10302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-optimisation","category-retail","category-social-proof","tag-conversion-rate-uplift","tag-retail","tag-social-proof"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Hot Topic Wins Halloween with Social Proof - Taggstar USA<\/title>\n<meta name=\"description\" content=\"Hot Topic leverages social proof messaging to deliver more engaging shopping experiences, reduce bounce rates and boost conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/blog\/how-hot-topic-wins-halloween-with-social-proof\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Hot Topic Wins Halloween with Social Proof\" \/>\n<meta property=\"og:description\" content=\"Hot Topic leverages social proof messaging to deliver more engaging shopping experiences, reduce bounce rates and boost conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/blog\/how-hot-topic-wins-halloween-with-social-proof\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T13:47:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T19:22:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Pumpkin_Resized.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alison Wiltshire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Wiltshire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/how-hot-topic-wins-halloween-with-social-proof\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/how-hot-topic-wins-halloween-with-social-proof\\\/\"},\"author\":{\"name\":\"Alison Wiltshire\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/person\\\/363552783a679125138081a302b90935\"},\"headline\":\"How Hot Topic Wins Halloween with Social Proof\",\"datePublished\":\"2025-10-22T13:47:09+00:00\",\"dateModified\":\"2025-11-13T19:22:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/how-hot-topic-wins-halloween-with-social-proof\\\/\"},\"wordCount\":440,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/how-hot-topic-wins-halloween-with-social-proof\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/10\\\/Pumpkin_Resized.png\",\"keywords\":[\"conversion rate uplift\",\"Retail\",\"social proof\"],\"articleSection\":[\"eCommerce\",\"Optimisation\",\"Retail\",\"Social Proof\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/how-hot-topic-wins-halloween-with-social-proof\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/how-hot-topic-wins-halloween-with-social-proof\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/how-hot-topic-wins-halloween-with-social-proof\\\/\",\"name\":\"How Hot Topic Wins Halloween with Social Proof - 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