{"id":10281,"date":"2025-10-16T11:33:46","date_gmt":"2025-10-16T15:33:46","guid":{"rendered":"https:\/\/taggstar.com\/us\/?p=10281"},"modified":"2025-10-17T09:49:07","modified_gmt":"2025-10-17T13:49:07","slug":"from-email-to-onsite-how-bloomingdales-boosts-conversions-with-social-proof","status":"publish","type":"post","link":"https:\/\/taggstar.com\/us\/blog\/from-email-to-onsite-how-bloomingdales-boosts-conversions-with-social-proof\/","title":{"rendered":"From Email to Onsite &#8211; How Bloomingdale\u2019s Boosts Conversions with Social Proof"},"content":{"rendered":"\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/social-proof\/\">Social proof<\/a> is not only a proven solution to boost conversions on<a href=\"https:\/\/taggstar.com\/us\/blog\/product-listings-page-plp-what-it-is-and-how-to-improve-the-design\/\"> product listing<\/a> and <a href=\"https:\/\/taggstar.com\/us\/blog\/product-details-page-pdp-examples\/\">product detail pages<\/a>, it is also a powerful tool to guide, reassure, and inspire shoppers at every stage of the customer journey including social media, digital ads, email marketing and on the eCommerce site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-bloomingdale-s-boosts-conversions-with-social-proof-in-email\">How Bloomingdale&#8217;s Boosts Conversions with Social Proof in Email<\/h2>\n\n\n\n<p><a href=\"https:\/\/taggstar.com\/us\/customer\/bloomingdales-story\/\"><strong>Bloomingdale\u2019s<\/strong><\/a><strong> <\/strong>offers a great example of a successful cross-channel social proof approach. After experiencing strong results with social proof on its website and mobile app, Bloomingdale\u2019s extended social proof to email in partnership with Taggstar and <a href=\"http:\/\/www.movableink.com\">Movable Ink<\/a>. Bloomingdale\u2019s tested dynamic social proof in category-specific email campaigns, including beauty, ready-to-wear and menswear. The results exceeded all expectations with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>121% uplift in revenue per visitor (RPV)<\/strong><\/li>\n\n\n\n<li><strong>87% increase in average order value (AOV)<\/strong><\/li>\n\n\n\n<li><strong>3% uplift in click-through rate (CTR)<\/strong><\/li>\n\n\n\n<li><strong>8% rise in conversion rate<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Always looking for innovative ways to enhance the customer experience, Bloomingdale\u2019s is already experimenting with new implementations and has a comprehensive roadmap that includes the rollout of social proof messaging to additional marketing channels.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-retailers-can-use-social-proof-across-the-customer-journey\"><strong>How Retailers Can Use Social Proof Across the Customer Journey<\/strong><\/h2>\n\n\n\n<p>By leveraging social proof across customer touchpoints, retailers and brands can deliver consistent experiences that build trust and drive immediate <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/conversion-rate\/\">conversions<\/a>, increase <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/revenue-per-visitor\/\">revenue per visitor<\/a> and reduce <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/bounce-rate\/\">bounce rates<\/a> and <a href=\"https:\/\/taggstar.com\/us\/resources\/glossary\/basket-abandonment-rate-glossary\/\">cart abandonment<\/a>.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline\"><strong>Research &amp; Discovery<\/strong>:<\/span> While shoppers are still researching and exploring products, retailers and brands can incorporate social proof into digital ads and social media to stand out, establish credibility, and drive traffic to their eCommerce site.\u00a0<br><br>On the eCommerce site, impactful <a href=\"https:\/\/taggstar.com\/us\/solutions\/attribute-messaging\/\">attribute messages<\/a> on the PLP and PDP, highlighting relevant product features like \u201cBest suited for oily skin\u201d\u00a0 or social proof highlighting product popularity, such as \u201cTrending &#8211; 21 sold in the last hour\u201d, create more engaging experiences and help shoppers more easily find what they are looking for. By combining social proof and attribute messaging into one message such as \u201cVegan Leather &#8211; 16 sold in the last 24 hours\u201d, you can further boost effectiveness and drive even higher conversion rates.\u00a0<br><br><img decoding=\"async\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/social-proof-Bloomingdales-product-list-page-1024x412.png\" alt=\"\"><br><br><br><\/li>\n\n\n\n<li><span style=\"text-decoration: underline\"><strong>Consideration &amp; Purchase<\/strong>:<\/span> As shoppers narrow choices, urgency and validation become key to <a href=\"https:\/\/taggstar.com\/us\/blog\/5-steps-to-helping-your-customers-make-informed-decisions\/\">making informed purchase decisions<\/a>. On product details pages and in the cart, real-time messaging, such as \u201c200 bought in the last 24 hours,\u201d helps build confidence, while dynamic badges that highlight special deals and promotions give a further nudge to buy.<br><br>Email marketing becomes even more effective when layered with social proof. Abandoned cart emails with messages such as \u201cThis item is a top-rated bestseller\u201d or email nudges that highlight trending products can encourage shoppers to return and complete a purchase.<br><br><\/li>\n\n\n\n<li><span style=\"text-decoration: underline\"><strong>Post-Purchase &amp; Retention<\/strong>:<\/span> Post-purchase emails with social proof, highlighting that other people have purchased the same product, reinforce the customer\u2019s purchase decision. Showcasing trending and relevant products along with social proof messaging can also encourage repeat spending and deeper engagement.\u00a0<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"948\" src=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Bloomingdales_Email.png\" alt=\"\" class=\"wp-image-10282\" style=\"width:456px;height:auto\" srcset=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Bloomingdales_Email.png 881w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Bloomingdales_Email-279x300.png 279w, https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Bloomingdales_Email-768x826.png 768w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boost-conversions-across-the-shopping-journey-with-taggstar\">Boost conversions across the shopping journey with Taggstar<\/h2>\n\n\n\n<p>Social proof is a powerful and proven conversion rate booster that offers immediate results and a very strong ROI. When leveraged across customer touchpoints, including digital ads, website, mobile app, email, social media and post-purchase experiences, retailers and brands can create shopping experiences that feel both personalized, authentic and trustworthy \u2014 turning hesitant shoppers into loyal customers.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/taggstar.com\/us\/customer\/bloomingdales-story\/\"><strong>Learn more<\/strong><\/a> about how Bloomingdale&#8217;s leverages social proof across the customer journey and the results. And see how other <a href=\"https:\/\/taggstar.com\/us\/customers\/\"><strong>retailers and brands<\/strong><\/a> are also successfully accelerating growth with conversion messaging.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/taggstar.com\/us\/get-started\/\">Contact us today to learn more<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social proof is not only a proven solution to boost conversions on product listing and product detail pages, it is also a powerful tool to guide, reassure, and inspire shoppers at every stage of the customer journey including social media, digital ads, email marketing and on the eCommerce site. How Bloomingdale&#8217;s Boosts Conversions with Social Proof in Email Bloomingdale\u2019s offers a great example of a successful cross-channel social proof approach. After experiencing strong results with social proof on its website and mobile app, Bloomingdale\u2019s extended social proof to email in partnership with Taggstar and Movable Ink. Bloomingdale\u2019s tested dynamic social [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-10281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Bloomingdale&#039;s Uses Social Proof in Email<\/title>\n<meta name=\"description\" content=\"Explore how Bloomindale&#039;s uses social proof across the customer journey, including emails, to increase conversions and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/blog\/from-email-to-onsite-how-bloomingdales-boosts-conversions-with-social-proof\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Email to Onsite - How Bloomingdale\u2019s Boosts Conversions with Social Proof\" \/>\n<meta property=\"og:description\" content=\"Explore how Bloomindale&#039;s uses social proof across the customer journey, including emails, to increase conversions and sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/blog\/from-email-to-onsite-how-bloomingdales-boosts-conversions-with-social-proof\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-16T15:33:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T13:49:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2025\/08\/Bloomingdales_PLP_DT-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alison Wiltshire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Wiltshire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/from-email-to-onsite-how-bloomingdales-boosts-conversions-with-social-proof\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/blog\\\/from-email-to-onsite-how-bloomingdales-boosts-conversions-with-social-proof\\\/\"},\"author\":{\"name\":\"Alison Wiltshire\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/person\\\/363552783a679125138081a302b90935\"},\"headline\":\"From Email to Onsite &#8211; 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