{"id":9757,"date":"2025-08-21T11:50:51","date_gmt":"2025-08-21T15:50:51","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?post_type=customer&p=9757"},"modified":"2026-04-06T12:45:08","modified_gmt":"2026-04-06T16:45:08","slug":"the-body-shop-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/the-body-shop-story\/","title":{"rendered":"The Body Shop boosts conversion by 3% with social proof messaging"},"content":{"rendered":"\n

The Body Shop is a global brand founded by Dame Anita Roddick, a pioneer of ethical beauty, who opened her first store in Brighton in 1976. The focus was on ethical and sustainable products. Under her ownership, The Body Shop grew into a leader in its field before being sold to L\u2019Or\u00e9al in 2006. It was purchased by Brazilian Group Natura & Co. in 2017, and in 2024, it was acquired by a consortium led by Aur\u00e9a Group, whose portfolio is centered on DTC beauty brands. Today, The Body Shop operates over 100 stores across the UK as well as online. In addition to its traditional customer base, the retailer is also working to attract younger consumers to the brand across various digital channels.<\/p>\n","protected":false},"featured_media":9758,"template":"","class_list":["post-9757","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-beauty"],"acf":[],"yoast_head":"\nBeauty brand The Body Shop: +3% conversion rate uplift<\/title>\n<meta name=\"description\" content=\"Beauty retailer The Body Shop achieved a 3 % conversion uplift with real\u2011time social proof messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/customer\/the-body-shop-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Body Shop boosts conversion by 3% with social proof 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