{"id":8440,"date":"2024-07-16T06:21:15","date_gmt":"2024-07-16T10:21:15","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?post_type=customer&#038;p=8440"},"modified":"2026-03-18T13:18:40","modified_gmt":"2026-03-18T17:18:40","slug":"jd-williams-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/","title":{"rendered":"JD Williams delivers an additional 2.9% overall conversion rate uplift with social proof rollout"},"content":{"rendered":"\n<p>JD Williams is a retail platform that delivers inspirational and accessible fashion and lifestyle products curated for women aged 45 \u2013 65.&nbsp;<\/p>\n\n\n\n<p>The brand is part of&nbsp; N Brown Group plc, a top ten UK clothing and footwear digital retailer that also includes brands such as Jacamo and Simply Be.<\/p>\n\n\n\n<p>At N Brown\u2019s JD Williams, a focus on continual optimization and a rollout across its full sales funnel has shown the value of social proof messaging in boosting conversion and reducing cart abandonment, delivering an additional 2.9% overall uplift in conversion rates.<\/p>\n","protected":false},"featured_media":8448,"template":"","class_list":["post-8440","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-beauty","category_customer-fashion","category_customer-home-diy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Story - JD Williams | Taggstar<\/title>\n<meta name=\"description\" content=\"JD Williams delivers an additional 2.9% uplift in online conversion and a 2.9% reduction in abandonment bag rate with social proof messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JD Williams delivers an additional 2.9% overall conversion rate uplift with social proof rollout\" \/>\n<meta property=\"og:description\" content=\"JD Williams delivers an additional 2.9% uplift in online conversion and a 2.9% reduction in abandonment bag rate with social proof messaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T17:18:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/JDW_Header2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1638\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/jd-williams-story\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/jd-williams-story\\\/\",\"name\":\"Customer Story - JD Williams | Taggstar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/jd-williams-story\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/jd-williams-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/07\\\/JDW_Header2.jpg\",\"datePublished\":\"2024-07-16T10:21:15+00:00\",\"dateModified\":\"2026-03-18T17:18:40+00:00\",\"description\":\"JD Williams delivers an additional 2.9% uplift in online conversion and a 2.9% reduction in abandonment bag rate with social proof messaging.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/jd-williams-story\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/jd-williams-story\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/jd-williams-story\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/07\\\/JDW_Header2.jpg\",\"contentUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/07\\\/JDW_Header2.jpg\",\"width\":1638,\"height\":2048},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/jd-williams-story\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taggstar.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JD Williams delivers an additional 2.9% overall conversion rate uplift with social proof rollout\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/\",\"name\":\"Taggstar USA\",\"description\":\"taggstar\",\"publisher\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/taggstar.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#organization\",\"name\":\"Taggstar\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/07\\\/taggstar-organisation-logo.png\",\"contentUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/07\\\/taggstar-organisation-logo.png\",\"width\":1200,\"height\":1200,\"caption\":\"Taggstar\"},\"image\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/taggstartalk\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/taggstar\\\/\",\"https:\\\/\\\/www.instagram.com\\\/taggstars\\\/\",\"https:\\\/\\\/vimeo.com\\\/taggstar\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customer Story - JD Williams | Taggstar","description":"JD Williams delivers an additional 2.9% uplift in online conversion and a 2.9% reduction in abandonment bag rate with social proof messaging.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/","og_locale":"en_US","og_type":"article","og_title":"JD Williams delivers an additional 2.9% overall conversion rate uplift with social proof rollout","og_description":"JD Williams delivers an additional 2.9% uplift in online conversion and a 2.9% reduction in abandonment bag rate with social proof messaging.","og_url":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/","og_site_name":"Taggstar USA","article_modified_time":"2026-03-18T17:18:40+00:00","og_image":[{"width":1638,"height":2048,"url":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/JDW_Header2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@taggstartalk","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/","url":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/","name":"Customer Story - JD Williams | Taggstar","isPartOf":{"@id":"https:\/\/taggstar.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/#primaryimage"},"image":{"@id":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/#primaryimage"},"thumbnailUrl":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/JDW_Header2.jpg","datePublished":"2024-07-16T10:21:15+00:00","dateModified":"2026-03-18T17:18:40+00:00","description":"JD Williams delivers an additional 2.9% uplift in online conversion and a 2.9% reduction in abandonment bag rate with social proof messaging.","breadcrumb":{"@id":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/#primaryimage","url":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/JDW_Header2.jpg","contentUrl":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/JDW_Header2.jpg","width":1638,"height":2048},{"@type":"BreadcrumbList","@id":"https:\/\/taggstar.com\/us\/customer\/jd-williams-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taggstar.com\/us\/"},{"@type":"ListItem","position":2,"name":"JD Williams delivers an additional 2.9% overall conversion rate uplift with social proof rollout"}]},{"@type":"WebSite","@id":"https:\/\/taggstar.com\/us\/#website","url":"https:\/\/taggstar.com\/us\/","name":"Taggstar USA","description":"taggstar","publisher":{"@id":"https:\/\/taggstar.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/taggstar.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/taggstar.com\/us\/#organization","name":"Taggstar","url":"https:\/\/taggstar.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taggstar.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/taggstar-organisation-logo.png","contentUrl":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/taggstar-organisation-logo.png","width":1200,"height":1200,"caption":"Taggstar"},"image":{"@id":"https:\/\/taggstar.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/taggstartalk","https:\/\/www.linkedin.com\/company\/taggstar\/","https:\/\/www.instagram.com\/taggstars\/","https:\/\/vimeo.com\/taggstar"]}]}},"_links":{"self":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/customer\/8440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/customer"}],"about":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/types\/customer"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/media\/8448"}],"wp:attachment":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/media?parent=8440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}