{"id":6967,"date":"2023-08-17T05:25:25","date_gmt":"2023-08-17T09:25:25","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?post_type=customer&p=6967"},"modified":"2026-03-18T13:31:12","modified_gmt":"2026-03-18T17:31:12","slug":"the-very-group-4-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/the-very-group-4-story\/","title":{"rendered":"The Very Group introduces animated messages as part of its long-term social proof messaging strategy and sees additional 1.14% conversion rate uplift in 16 days"},"content":{"rendered":"\n

As a long-term customer of Taggstar, The Very Group<\/a> is aware of the value of social proof messaging optimization and, in the latest iteration of its social proof messaging strategy, has added animations, resulting in an additional 1.14% conversion rate uplift over 16 days between 20th December 2022 – 4th January 2023.<\/p>\n\n\n\n

Very.co.uk<\/a> is the leading brand of The Very Group, an integrated online retailer and flexible payments provider. Very is also a long-standing partner of Taggstar, with the two companies having worked together on social proof messaging since 2014.<\/p>\n\n\n\n

The Very Group combines more than 2,000 big brands and own brand collections, complemented by a range of flexible payment options. It sells to 4.4 million active customers across the UK and Ireland, and its websites attract 1.8 million visits a day. 40% of the company\u2019s online sales are made via its app.<\/p>\n","protected":false},"featured_media":6972,"template":"","class_list":["post-6967","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-beauty","category_customer-fashion","category_customer-home-diy","category_customer-speciality"],"acf":[],"yoast_head":"\nCustomer Story - The Very Group | Taggstar<\/title>\n<meta name=\"description\" content=\"The Very Group saw a 1.14% conversion rate uplift after testing integrated animations into its social proof messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/customer\/the-very-group-4-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Very Group introduces animated messages as part of its long-term social proof messaging strategy and sees additional 1.14% conversion rate uplift in 16 days\" \/>\n<meta property=\"og:description\" content=\"The Very Group saw a 1.14% conversion rate uplift after testing integrated animations into its social proof messaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/customer\/the-very-group-4-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T17:31:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2023\/08\/Very_Header_4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/the-very-group-4-story\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/the-very-group-4-story\\\/\",\"name\":\"Customer Story - 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