{"id":6328,"date":"2022-10-04T04:13:00","date_gmt":"2022-10-04T08:13:00","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?post_type=customer&p=6328"},"modified":"2026-03-18T13:38:08","modified_gmt":"2026-03-18T17:38:08","slug":"aldi-2-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/aldi-2-story\/","title":{"rendered":"Extension of social proof messaging from Taggstar to the Aldi App delivers conversion rate improvement"},"content":{"rendered":"\n

Discount retailer Aldi is Britain\u2019s fifth-largest supermarket, operating more than 970 stores in the UK and attracting a huge customer base to its range of exclusive brands in food, drink and Specialbuys. The company launched its Specialbuys middle aisle in 2008 and the exclusive deals are now much sought after by customers and often sell out quickly both online and in store.<\/p>\n\n\n\n

Aldi originally launched with social proof messaging in 2018 and saw great results, but wanted to extend the messaging to its app. A successful four-and-a-half-month trial, which began in May 2021, saw a good conversion uplift.<\/p>\n","protected":false},"featured_media":6335,"template":"","class_list":["post-6328","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-beauty","category_customer-grocery"],"acf":[],"yoast_head":"\nCustomer Story - Aldi - | Taggstar<\/title>\n<meta name=\"description\" content=\"Extension of social proof messaging from Taggstar to the Aldi App delivers conversion rate improvement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/customer\/aldi-2-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Extension of social proof messaging from Taggstar to the Aldi App delivers conversion rate improvement\" \/>\n<meta property=\"og:description\" content=\"Extension of social proof messaging from Taggstar to the Aldi App delivers conversion rate improvement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/customer\/aldi-2-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T17:38:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/10\/Aldi-Header-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/aldi-2-story\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/aldi-2-story\\\/\",\"name\":\"Customer Story - 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