{"id":1274,"date":"2020-11-26T19:00:44","date_gmt":"2020-11-27T00:00:44","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?post_type=customer&p=1274"},"modified":"2026-03-18T14:05:36","modified_gmt":"2026-03-18T18:05:36","slug":"hotter-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/hotter-story\/","title":{"rendered":"Social proof messaging boosts revenue by 5%. How Hotter uses Taggstar to improve online customer experience"},"content":{"rendered":"\n

Set up in Lancashire, UK in 1959, Hotter designs, makes and sells stylish, comfortable footwear. Focused on product innovation, world class production facilities and continual reinvestment in the business, the brand is well-respected and growing fast.

\u200d Hotter is a multi-channel retailer with over 70 high street stores in the UK, an international call center and international websites providing an expert, supportive service to its target customers. As it began to expand into new EU and US markets, the brand began to look for ways to better support its online customers, using eCommerce software tools that would make it easy to find products, choose popular trends, navigate style and color, and buy in as few steps as possible.<\/p>\n","protected":false},"featured_media":5742,"template":"","class_list":["post-1274","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-fashion"],"acf":[],"yoast_head":"\nCustomer Story - Hotter | Taggstar<\/title>\n<meta name=\"description\" content=\"Social proof messaging boosts revenue by 5%. 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