{"id":1250,"date":"2021-02-18T14:19:06","date_gmt":"2021-02-18T19:19:06","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?post_type=customer&#038;p=1250"},"modified":"2026-04-06T13:23:46","modified_gmt":"2026-04-06T17:23:46","slug":"sportsshoes-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/sportsshoes-story\/","title":{"rendered":"Social proof helps SportsShoes.com customers to make more informed buying decisions and improves conversion rate by 4.5%+"},"content":{"rendered":"\n<p>SportsShoes.com is a leading online retailer for running, gym and hiking footwear, clothing and accessories. Founded by professional footballer Bruce Bannister in 1982, SportsShoes.com was one of the first retailers to begin trading online and therefore have years of experience in understanding how to meet the needs of online shoppers. Today, it has a carefully curated range of more than 12,000 products and millions of loyal customers in 100 countries, six in ten of whom shop via smartphone. SportsShoes.com works hard to deliver industry leading expert advice and support to help its customers choose the right gear.<br><br>The company has ambitious plans for growth, aspiring to become a major lifestyle brand and household name. To this end, it is highly focused on new customer acquisition and retention, and growing awareness of the SportsShoes.com brand. Delivering a great online customer experience is a key part of this strategy. Dan Cartner, Senior Marketing and eCommerce Manager at SportsShoes.com explains, \u201cwe work tirelessly to make our customer experience better and better so people can choose the right shoes and apparel to achieve their fitness goals. Social proof makes it easier for customers to find what they need and buy with confidence.\u201d<\/p>\n","protected":false},"featured_media":5680,"template":"","class_list":["post-1250","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sports retailer SportsShoes: +4.5% conversion uplift<\/title>\n<meta name=\"description\" content=\"Sports retailer SportsShoes lifted conversions by 4.5% and gave shoppers more purchase confidence with real\u2011time social proof messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/customer\/sportsshoes-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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