{"id":1225,"date":"2021-11-30T12:31:15","date_gmt":"2021-11-30T17:31:15","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?post_type=customer&#038;p=1225"},"modified":"2026-04-01T10:48:52","modified_gmt":"2026-04-01T14:48:52","slug":"robert-dyas-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/robert-dyas-story\/","title":{"rendered":"Robert Dyas\u2019 extension of social proof messaging from Taggstar not only delivered a strong ROI and conversion rate uplift but has also persuaded the retailer to commit to the technology for a further two years"},"content":{"rendered":"\n<p>Robert Dyas is a home and garden retailer that aims to sell everything from cleaning solutions and kitchen essentials to the latest in DIY gadgets. The company was first founded by Robert Dyas in 1872 when he opened his first ironmongery store. The stores expanded and now comprise almost 100 stores spread across the south of England. Robert Dyas has been owned by Dragons\u2019 Den investor and retail giant Theo Paphitis since July 2012.<br><br>Robert Dyas first worked with Taggstar in 2020 rolling out social proof messaging to its Product Details Pages (PDP) and Cart page but the retailer wanted to extend the messaging across its Product List Pages (PLP) too. The results were impressive delivering a conversion rate uplift of 2.95% and an ROI of 15.2X and resulting in Robert Dyas renewing its contract with Taggstar for a further two years.<\/p>\n","protected":false},"featured_media":5144,"template":"","class_list":["post-1225","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-home-diy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Home &amp; DIY retailer Robert Dyas: +2.95% conversion uplift<\/title>\n<meta name=\"description\" content=\"Home &amp; garden retailer Robert Dyas increased conversions by 2.95% and delivered a 15.2\u00d7 ROI by taking real\u2011time social proof messaging across its site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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