{"id":1209,"date":"2022-05-10T11:54:59","date_gmt":"2022-05-10T15:54:59","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?post_type=customer&#038;p=1209"},"modified":"2026-03-18T13:41:40","modified_gmt":"2026-03-18T17:41:40","slug":"indiska-2-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/","title":{"rendered":"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in cart abandonment with the addition of one new message type"},"content":{"rendered":"\n<p>Indiska is a family-owned Swedish-designed fashion, interiors and accessories retailer. The business was founded more than 120 years ago by female explorer Mathilda Hamilton. Her love of the cultures and environment of India inspired her to open the first Indiska store in Central Stockholm in 1901. Today the company\u2019s combination of Scandinavian design with influences from across the world is visible across Scandinavia. The company also ships to more than 25 countries across Europe through its international ecommerce website indiska.com.<\/p>\n","protected":false},"featured_media":5110,"template":"","class_list":["post-1209","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Story - Indiska | Taggstar<\/title>\n<meta name=\"description\" content=\"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in basket abandonment with the addition of one new message type\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in cart abandonment with the addition of one new message type\" \/>\n<meta property=\"og:description\" content=\"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in basket abandonment with the addition of one new message type\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T17:41:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/hero-desktop-lemons.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/indiska-2-story\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/indiska-2-story\\\/\",\"name\":\"Customer Story - Indiska | Taggstar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/indiska-2-story\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/indiska-2-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/05\\\/hero-desktop-lemons.jpeg\",\"datePublished\":\"2022-05-10T15:54:59+00:00\",\"dateModified\":\"2026-03-18T17:41:40+00:00\",\"description\":\"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in basket abandonment with the addition of one new message type\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/indiska-2-story\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/indiska-2-story\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/indiska-2-story\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/05\\\/hero-desktop-lemons.jpeg\",\"contentUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/05\\\/hero-desktop-lemons.jpeg\",\"width\":1920,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/indiska-2-story\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taggstar.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in cart abandonment with the addition of one new message type\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/\",\"name\":\"Taggstar USA\",\"description\":\"taggstar\",\"publisher\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/taggstar.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#organization\",\"name\":\"Taggstar\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/07\\\/taggstar-organisation-logo.png\",\"contentUrl\":\"https:\\\/\\\/taggstar.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/07\\\/taggstar-organisation-logo.png\",\"width\":1200,\"height\":1200,\"caption\":\"Taggstar\"},\"image\":{\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/taggstartalk\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/taggstar\\\/\",\"https:\\\/\\\/www.instagram.com\\\/taggstars\\\/\",\"https:\\\/\\\/vimeo.com\\\/taggstar\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customer Story - Indiska | Taggstar","description":"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in basket abandonment with the addition of one new message type","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/","og_locale":"en_US","og_type":"article","og_title":"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in cart abandonment with the addition of one new message type","og_description":"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in basket abandonment with the addition of one new message type","og_url":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/","og_site_name":"Taggstar USA","article_modified_time":"2026-03-18T17:41:40+00:00","og_image":[{"width":1920,"height":1067,"url":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/hero-desktop-lemons.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@taggstartalk","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/","url":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/","name":"Customer Story - Indiska | Taggstar","isPartOf":{"@id":"https:\/\/taggstar.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/#primaryimage"},"image":{"@id":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/#primaryimage"},"thumbnailUrl":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/hero-desktop-lemons.jpeg","datePublished":"2022-05-10T15:54:59+00:00","dateModified":"2026-03-18T17:41:40+00:00","description":"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in basket abandonment with the addition of one new message type","breadcrumb":{"@id":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/#primaryimage","url":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/hero-desktop-lemons.jpeg","contentUrl":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/hero-desktop-lemons.jpeg","width":1920,"height":1067},{"@type":"BreadcrumbList","@id":"https:\/\/taggstar.com\/us\/customer\/indiska-2-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taggstar.com\/us\/"},{"@type":"ListItem","position":2,"name":"Indiska achieve a further 2.23% uplift in online conversion rate and reduction in cart abandonment with the addition of one new message type"}]},{"@type":"WebSite","@id":"https:\/\/taggstar.com\/us\/#website","url":"https:\/\/taggstar.com\/us\/","name":"Taggstar USA","description":"taggstar","publisher":{"@id":"https:\/\/taggstar.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/taggstar.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/taggstar.com\/us\/#organization","name":"Taggstar","url":"https:\/\/taggstar.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taggstar.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/taggstar-organisation-logo.png","contentUrl":"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/taggstar-organisation-logo.png","width":1200,"height":1200,"caption":"Taggstar"},"image":{"@id":"https:\/\/taggstar.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/taggstartalk","https:\/\/www.linkedin.com\/company\/taggstar\/","https:\/\/www.instagram.com\/taggstars\/","https:\/\/vimeo.com\/taggstar"]}]}},"_links":{"self":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/customer\/1209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/customer"}],"about":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/types\/customer"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/media\/5110"}],"wp:attachment":[{"href":"https:\/\/taggstar.com\/us\/wp-json\/wp\/v2\/media?parent=1209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}