{"id":1208,"date":"2022-04-29T11:54:52","date_gmt":"2022-04-29T15:54:52","guid":{"rendered":"https:\/\/taggstarstg.wpengine.com\/us\/?post_type=customer&p=1208"},"modified":"2026-03-18T13:42:37","modified_gmt":"2026-03-18T17:42:37","slug":"ao-com-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/ao-com-story\/","title":{"rendered":"AO\u2019s adoption of social proof messaging delivered a 38.2X ROI during a six week evaluation period with AO now committing to a 12-month contract to continue to enhance its customer experience"},"content":{"rendered":"\n

AO was founded by John Roberts in 2000 after he spotted an opportunity to dramatically improve the way that customers bought white goods. Today its mission is to be \u2018the destination for electricals\u2019. The company sells more than 12,000 major and small domestic appliances and consumer electronics products to millions of customers in the UK and Germany, employing over 4,000 staff across the two countries. The goods are delivered via AO\u2019s own in-house logistics business, as well as carefully selected third parties.<\/p>\n","protected":false},"featured_media":5622,"template":"","class_list":["post-1208","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-home-diy"],"acf":[],"yoast_head":"\nCustomer Story - AO.com | Taggstar<\/title>\n<meta name=\"description\" content=\"AO\u2019s adoption of social proof messaging delivered a 38.2X ROI during a six week evaluation period with Taggstar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/customer\/ao-com-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AO\u2019s adoption of social proof messaging delivered a 38.2X ROI during a six week evaluation period with AO now committing to a 12-month contract to continue to enhance its customer experience\" \/>\n<meta property=\"og:description\" content=\"AO\u2019s adoption of social proof messaging delivered a 38.2X ROI during a six week evaluation period with Taggstar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggstar.com\/us\/customer\/ao-com-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggstar USA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T17:42:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggstar.com\/us\/wp-content\/uploads\/sites\/2\/2022\/04\/AO-header-1-1024x680-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@taggstartalk\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/ao-com-story\\\/\",\"url\":\"https:\\\/\\\/taggstar.com\\\/us\\\/customer\\\/ao-com-story\\\/\",\"name\":\"Customer Story - 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