{"id":10852,"date":"2026-07-30T11:27:02","date_gmt":"2026-07-30T15:27:02","guid":{"rendered":"https:\/\/taggstar.com\/us\/?post_type=customer&#038;p=10852"},"modified":"2026-07-30T11:27:02","modified_gmt":"2026-07-30T15:27:02","slug":"roman-story","status":"publish","type":"customer","link":"https:\/\/taggstar.com\/us\/customer\/roman-story\/","title":{"rendered":"Roman conquers conversion with 3.89% uplift in 19 days"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Roman is a successful UK-based fashion retailer offering affordable, timeless womenswear, as well as a range of shoes and handbags that complement its fashion ranges. Sub-brands within the Roman range include Dusk, a collection of versatile staples; Ariella, a curated collection of occasionwear; Petite, a range for smaller figures; and Curve, which celebrates curvy women.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company started life as a family-owned womenswear retailer in 1957 and is based in Birmingham. In addition to operating its online store and physical stores, Roman also sells through retailers such as Next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roman was also the retailer that designed and made a blue-and-black dress that went viral in 2015. Many consumers saw it as white and gold, and the colour debate generated 3.6 million visitors to its website in 48 hours, leading to the dress selling out in moments.<\/p>\n","protected":false},"featured_media":10854,"template":"","class_list":["post-10852","customer","type-customer","status-publish","has-post-thumbnail","hentry","category_customer-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Roman conquers conversion with 3.89% uplift in 19 days | Taggstar<\/title>\n<meta name=\"description\" content=\"As well as boosting sales, Roman also saw immediate increases in user engagement, including more time on site and more pages visited by shoppers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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