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Hot Topic is an officially licensed merchandise and clothing store specializing in counterculture-related clothing, accessories, and music-licensed merchandise. The brand is aimed at teenagers and young adults, particularly those interested in alternative music, movies and pop culture. Founded in 1989, it claims to have been the first retailer to bring alternative apparel and accessories to malls across the country. Today, it operates more than 630 store locations across the US and Canada, as well as its website. It’s known for its edgy, alternative style and for being a haven for fandoms.<\/p>\n","protected":false},"featured_media":10233,"template":"","class_list":["post-10231","customer","type-customer","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nFashion retailer Hot Topic: +6.39% uplift in conversion<\/title>\n<meta name=\"description\" content=\"Pop\u2011culture fashion retailer Hot Topic lifted online conversions by 6.39% by deploying Taggstar\u2019s real\u2011time social proof messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggstar.com\/us\/customer\/hot-topic-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hot Topic sees a major win with social proof messaging after 6.39% uplift in conversion\" \/>\n<meta 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