Hot on the back of our success at the Retail Week Tech.Awards, we’re now in the running for ‘Best Innovation in Fashion Retail’ at the Drapers Awards 2017.
This is a huge achievement for the team, and recognition of our partnership with the e-commerce experts at N Brown Group, where our social proof product messaging is live on Jacamo, SimplyBe and JD Williams.
You can read the full case study here.
We’ve been working together since the middle of 2016, when we added our messaging to the three websites. We know (because we can prove it through extensive A/B testing), that products showing Taggstar social proof messaging have better conversion rates, than products that don’t.
And we’ve worked hard with the N Brown team to get the messaging and positioning perfect. Good luck to all the shortlisted retailers.
We’ll be holding our breath until the Drapers Awards 2017 are announced on 30 November in London!