We’ve been looking at external research to support the case for social proof messaging.
An article in the Harvard Business Review last year said that consumer and social psychologists have proven that people who are more certain of their beliefs are more likely to buy. A separate article in Forbes said that a massive 63 per cent of shoppers are more likely to buy from web sites showing ratings and reviews.
We know from our own A/B tests that people who see social proof messages are more likely to buy than shoppers who don’t. That’s why we’re delighted to be loud and proud about why retailers should add it to product pages on their sites.
If you’re braving the cold in London this week, we’ll be speaking and exhibiting at two events:
- WIRED Retail, 23 November: Our managing director, Marjorie Leonidas, will be speaking on the start-ups stage
- Unbound Digital, London, 20 November-1 December: We’ll be exhibiting in the Ogilvy Retail Innovation Zone.
Come and say hello to get your free one month trial and see how social proof messaging can improve your sales conversions. Or if you can’t make it, sign up here.