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The Fashion Economy 2021

From diversity to sustainability, the fashion industry has long had an image problem, so how are brands responding? The Fashion Economy explores the importance of Black-owned brands,
size inclusivity and the steps brands are taking to increase our clothes’ lifespans. Plus, what’s driving the rise of luxury M&A and how can brands balance profits with principles when selling in China?

We are proud to be a commercial sponsor of this year's Fashion Economy Report

In this report:

Upscale scale-ups: why M&As are back in vogue
Fashion brands struggle to balance profit and principle in China
Is the fashion industry suffering from influencer fatigue?
Why Black-owned fashion brands matter
Open season: Covid’s impact on the fashion industry’s rhythms

Experts in enterprise
social proof

Taggstar maximises ROI for every retail brand increasing customer engagement, online conversion rate uplift and revenue.
We have the widest range and combination of real-time social proof messages throughout the shopping journey to help customers make confident buying decisions.
Fashion at Taggstar

Don’t take our word for it, hear what our customers say.

Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.
Jonathan Wall
Group eCommerce Director
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It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.
Paul Hackett
UX Testing & Optimisation Manager
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We’ve measured a major increase in eCommerce conversions directly linked to Taggstar.
Anthony Hopwood
Senior Digital Product Owner
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Following the fantastic reception to social proof messaging from our UK customers, we’ve decided to implement Taggstar for our international sites, hoping to replicate the benefits Taggstar has already brought to our US and European customers.
Niall Brooke
SEO and CRO Specialist
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It was the easiest and smoothest software we've ever integrated.
John Allen
Chief Technology Officer
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Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.
Paula Riley
Web Trading Manager
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Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.
Lizzie Tovell
Digital Project Manager
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Our customers are looking for more guidance & product information when choosing from our online wine and Specialbuys ranges. Taggstar acts like an online virtual assistant.
James Kinnear
eCommerce Retail Director
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We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.
Paul Hornby
Chief Digital Officer
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Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens.
Sylvia Woon
Chief Marketing Officer
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We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.
Finn Christo
Group Conversion Rate Optimisation Manager
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Some customers in our market are often overwhelmed by the amount of choice. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson to help.
Alan Gregory
SEO & SEM Executive
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Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.
Victoria Betts
Global Omni Channel Director
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Taggstar has added millions in revenue uplift.
Mark Leach
Head of eCommerce
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The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.
Liam Price
Digital Director
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Improving our online customer journey continues to be a key strategic focus area. We are always on the lookout for tech partners who can help our customers make informed purchase decisions, Taggstar has certainly done that.
Paul Hornby
Chief Digital Officer
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Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.
Finn Christo
Head of eCommerce
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The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.
Jonathan Wall
Group eCommerce Director
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Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.
Paul Hackett
UX Testing & Optimisation Manager
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Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.
Alex McClean
Conversion & Optimisation Specialist
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It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.
Liam Price
Digital Director
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Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.
Jonathan Johansson
Growth Manager
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Taggstar have been great to work with and the team have a really robust approach to measurement and performance tracking, which has given us real confidence in the data and performance we’ve seen.
Paul Canavan
Digital Director
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It’s really clear to see that by providing customers social proof messaging, it has had a positive impact on customer purchasing behaviour. We saw the difference in just 21 days of using the Taggstar solution.
Lindsay Costa
Senior eCommerce Trading Manager
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