Boost sales by giving your customers the confidence to buy luxury products online

We increase conversion rates and revenue for some of the largest retailers of luxury brands by responsibly using real-time social proof messaging to deliver a more engaging and informed digital experience for their customers.

Treat every customer like a VIP by inspiring and helping them to buy luxury goods online with confidence

$37bn

Global Online Sales in Personal Luxury Goods

Global online sales in personal luxury goods in 2019 showed an uplift of 87% from 2010. By 2025 online sales will equate to 25-30% of overall personal luxury goods purchased.

92.61%

Basket Abandonment

Highest category basket abandonment rate in retail.

46%

Choice Overload

Nearly half of customers who fail to complete the buying journey are overwhelmed by choice.

Deliver an engaging digital experience for buyers of luxury products

Luxury brands and retailers are fast catching up with the shift to online. Even when customers predominantly shopped in-store for luxury goods, 75% of purchases were influenced by digital channels.

Real-time social proof messaging which reflects the behaviours and choices of 'people like them' can ease the transition and give your customers the confidence to purchase online.

Authority messaging

#1 Bestseller in wallets this season

Trending messaging

On Trend Purchased 18 times today

Popularity message

58 people are looking at this right now

Urgency messaging

Limited Stock only 12 left

92.61% of people abandon their basket

Luxury has the highest category basket abandonment rate in retail.

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Reduce basket abandonment and
check-out anxiety

It's perhaps not surprising that luxury with high value, high consideration purchases, is the highest category in retail for basket abandonment.

You can encourage your customers to make a purchase at the end of their buying journey by providing real-time relevant messaging around stock scarcity and appealing to their fear of missing out (FOMO). Knowing how many people have bought the same item(s) since they last visited can also nudge them into making a purchase.

Scarcity messaging

Almost gone! 6 left in this colour

Urgency messaging

Still browsing? Someone purchased this just 40 minutes ago

Personalisation messaging

28 others added this to their basket since your last visit 4 hrs ago

The sheer breadth of choice online can overwhelm customers who then fail to complete the buying journey.

46% Choice Overload

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Avoid choice overload

Too much choice can overload and overwhelm consumers, triggering indecision and a failure to complete their buying journey.

A curated short-list of best selling and trending items helps reassure and gives your customers the confidence to purchase.

Authority Messaging

#1 Bestseller in earrings this week

Personalisation messaging

16 purchased since your last visit 48 hours ago

Don’t take our word for it, hear what our customers say.

Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.
Jonathan Wall
Group eCommerce Director
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It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.
Paul Hackett
UX Testing & Optimisation Manager
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We’ve measured a major increase in eCommerce conversions directly linked to Taggstar.
Anthony Hopwood
Senior Digital Product Owner
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Following the fantastic reception to social proof messaging from our UK customers, we’ve decided to implement Taggstar for our international sites, hoping to replicate the benefits Taggstar has already brought to our US and European customers.
Niall Brooke
SEO and CRO Specialist
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It was the easiest and smoothest software we've ever integrated.
John Allen
Chief Technology Officer
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Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.
Paula Riley
Web Trading Manager
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Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.
Lizzie Tovell
Digital Project Manager
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Our customers are looking for more guidance & product information when choosing from our online wine and Specialbuys ranges. Taggstar acts like an online virtual assistant.
James Kinnear
eCommerce Retail Director
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We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.
Paul Hornby
Chief Digital Officer
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Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens.
Sylvia Woon
Chief Marketing Officer
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We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.
Finn Christo
Group Conversion Rate Optimisation Manager
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Some customers in our market are often overwhelmed by the amount of choice. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson to help.
Alan Gregory
SEO & SEM Executive
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Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.
Victoria Betts
Global Omni Channel Director
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Taggstar has added millions in revenue uplift.
Mark Leach
Head of eCommerce
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The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.
Liam Price
Digital Director
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Improving our online customer journey continues to be a key strategic focus area. We are always on the lookout for tech partners who can help our customers make informed purchase decisions, Taggstar has certainly done that.
Paul Hornby
Chief Digital Officer
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Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.
Finn Christo
Head of eCommerce
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The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.
Jonathan Wall
Group eCommerce Director
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Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.
Paul Hackett
UX Testing & Optimisation Manager
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Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.
Alex McClean
Conversion & Optimisation Specialist
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It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.
Liam Price
Digital Director
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Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.
Jonathan Johansson
Growth Manager
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Taggstar have been great to work with and the team have a really robust approach to measurement and performance tracking, which has given us real confidence in the data and performance we’ve seen.
Paul Canavan
Digital Director
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It’s really clear to see that by providing customers social proof messaging, it has had a positive impact on customer purchasing behaviour. We saw the difference in just 21 days of using the Taggstar solution.
Lindsay Costa
Senior eCommerce Trading Manager
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Interested in social proof?

Leave us a contact and one our social proof experts will be in touch

Example: James
Example: Smith
Example: james.smith@taggstar.com
www.taggstar.com

Must read resources

How Social Proof Messaging can Beat FOGAT (Fear Of Gifting A Turkey)

It’s better to give than to receive. Sadly, gift buying is a minefield. Here's how social proof can combat FOGAT ('Fear Of Gifting A Turkey' in case you wondered)?

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Social Proof Success at Very.co.uk Sees Taggstar at Centre of Black Friday 2019 Sale

Online giant Very.co.uk is using Taggstar over multiple digital sales channels to engage and convert its Black Friday shoppers.

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