Boost sales by giving your customers the confidence to buy luxury products online

We increase conversion rates and revenue for some of the largest retailers of luxury brands by responsibly using real-time social proof messaging to deliver a more engaging and informed digital experience for their customers.

Treat every customer like a VIP by inspiring and helping them to buy luxury goods online with confidence


Global Online Sales in Personal Luxury Goods

Global online sales in personal luxury goods in 2019 showed an uplift of 87% from 2010. By 2025 online sales will equate to 25-30% of overall personal luxury goods purchased.


Basket Abandonment

Highest category basket abandonment rate in retail.


Choice Overload

Nearly half of customers who fail to complete the buying journey are overwhelmed by choice.

Deliver an engaging digital experience for buyers of luxury products

Luxury brands and retailers are fast catching up with the shift to online. Even when customers predominantly shopped in-store for luxury goods, 75% of purchases were influenced by digital channels.

Real-time social proof messaging which reflects the behaviours and choices of 'people like them' can ease the transition and give your customers the confidence to purchase online.

Authority messaging

#1 Bestseller in wallets this season

Trending messaging

On Trend Purchased 18 times today

Popularity message

58 people are looking at this right now

Urgency messaging

Limited Stock only 12 left

92.61% of people abandon their basket

Luxury has the highest category basket abandonment rate in retail.

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Reduce basket abandonment and
check-out anxiety

It's perhaps not surprising that luxury with high value, high consideration purchases, is the highest category in retail for basket abandonment.

You can encourage your customers to make a purchase at the end of their buying journey by providing real-time relevant messaging around stock scarcity and appealing to their fear of missing out (FOMO). Knowing how many people have bought the same item(s) since they last visited can also nudge them into making a purchase.

Scarcity messaging

Almost gone! 6 left in this colour

Urgency messaging

Still browsing? Someone purchased this just 40 minutes ago

Personalisation messaging

28 others added this to their basket since your last visit 4 hrs ago

The sheer breadth of choice online can overwhelm customers who then fail to complete the buying journey.

46% Choice Overload

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Avoid choice overload

Too much choice can overload and overwhelm consumers, triggering indecision and a failure to complete their buying journey.

A curated short-list of best selling and trending items helps reassure and gives your customers the confidence to purchase.

Authority Messaging

#1 Bestseller in earrings this week

Personalisation messaging

16 purchased since your last visit 48 hours ago

Don’t take our word for it, hear what our customers say.

Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.
Jonathan Wall
Group eCommerce Director
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Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens.
Sylvia Woon
Chief Marketing Officer
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The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.
Jonathan Wall
Group eCommerce Director
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Interested in social proof?

Leave us a contact and one our social proof experts will be in touch

Example: James
Example: Smith

Must read resources

How Social Proof Messaging can Beat FOGAT (Fear Of Gifting A Turkey)

It’s better to give than to receive. Sadly, gift buying is a minefield. Here's how social proof can combat FOGAT ('Fear Of Gifting A Turkey' in case you wondered)?

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Social Proof Success at Sees Taggstar at Centre of Black Friday 2019 Sale

Online giant is using Taggstar over multiple digital sales channels to engage and convert its Black Friday shoppers.

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