Spring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult times
This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.
read moreBoost sales by helping your customers buy home and DIY products online with confidence
We increase conversion rate uplift and revenue for some of the largest retailers of home and DIY products by using real-time social proof messaging to deliver a more engaging and informed digital experience for their customers.
Bring in-store expertise online to inspire and help your customers to buy home and DIY products
$268bn
Value of Global eCommerce Market for Home and Garden products by 2022
Customers are increasingly happy to purchase home and garden products online when detailed information is provided.
81%
Importance of Customer Reviews
Of all online purchases occur on product pages with ratings and reviews content.
88.2%
Basket Abandonment
Highly emotional and/or high value purchase(s) have a serious problem with basket abandonment.
Inspire your customers
Householders have become increasingly comfortable buying big ticket home and DIY products and statement pieces online.
Real-time social proof messages offers inspiration by highlighting category bestsellers or trending items, plus reassures customers with the evidence that other people are buying these items online.
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Authority messaging
#1 Bestseller in sofa beds today
Trending messaging
Top Trending Item! 92 sold in the last 24hrs
81% of all online purchases occur on product pages with ratings and reviews content.
Customer reviews are particularly important to consumers when purchasing high value and/or complex or unfamiliar products.
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Help your customers discover exactly
the
right products
Customers shopping online, will welcome help to navigate the rich range of products available, especially where the difference between one item and another may be quite subtle.
By aggregating customer review data and displaying real-time social proof messaging of product popularity you can give them the confidence to make an informed purchase.
Review message
Excellent Choice! 92% of customers rate this 5 star for value
Popularity messaging
In Demand! 109 people have looked at this today
Urgency messaging
88 others added to bag since your last visit 4 hrs ago
Emotional and high value purchase(s) can often end in basket abandonment.
88.2% of people will abandon their basket
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Tackle basket abandonment head on
Home and DIY products can be high value and emotional purchases that result in ‘check-out anxiety’ at the final stage of your customers' online shopping journey. Use real-time social proof messaging to reassure them at this all important stage of their purchase decisions, flagging up to them stock availability; promotions that are about to expire and give them that final nudge to purchase.
Scarcity messaging
22 others have this in their basket right now
Personalisation messaging
Purchased 41 times since your last visit 2 hrs ago
Urgency messaging
Almost gone! 7 left in stock
Don’t take our word for it, hear what our customers say.
Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.
It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.
Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.
Our customers are looking for more guidance & product information when choosing from our online wine and Specialbuys ranges. Taggstar acts like an online virtual assistant.
We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.
Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens.
We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.
Some customers in our market are often overwhelmed by the amount of choice. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson to help.
Improving our online customer journey continues to be a key strategic focus area. We are always on the lookout for tech partners who can help our customers make informed purchase decisions, Taggstar has certainly done that.
The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.
Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.
We knew that review data was important to support our online customers. Our existing Taggstar social proof messages give us the channel to surface this information on our product pages, and incremental results have been excellent.
Taggstar have been great to work with and the team have a really robust approach to measurement and performance tracking, which has given us real confidence in the data and performance we’ve seen.
It’s really clear to see that by providing customers social proof messaging, it has had a positive impact on customer purchasing behaviour. We saw the difference in just 21 days of using the Taggstar solution.
The test delivered way beyond our expectations with a conversion rate uplift of more than 10% and nearly 2,300 additional orders. Given this was across seven markets this was an excellent result.
Interested in social proof?
Leave us a contact and one our social proof experts will be in touch