Tech.AWARDS 2018 Shortlisting for Taggstar & Missguided
We're shortlisted for Tech. Collaboration of the Year in the Tech.AWARDS 2018 powered by Retail Week.
read moreBoost sales by helping your customers buy fashion online with confidence
We increase conversion rates and revenue for some of the largest fashion brands and retailers by responsibly using real-time social proof messaging to deliver a more engaging and informative digital experience for their customers.
Give online fashion shoppers a supportive and reassuring friend throughout their buying journey
46%
Choice Overload
Customers fail to complete the buying journey because they're overwhelmed by choice.
91%
Basket Abandonment
Second highest category for basket abandonment in retail.
25%
Online Fashion Returns
Compared with 8% in-store, fashion and footwear have the highest category online return rates in retail.
Avoid choice overload
Too much choice can overload and overwhelm consumers, triggering indecision and a failure to complete their buying journey. A curated short-list of best selling and trending items helps reassure them about their choices and give them the confidence to purchase.
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Authority messaging
#1 Bestseller in dresses today
Trending messaging
Top Trending Item! Purchased 42 times today
91% of people will abandon their basket
Check-out anxiety kicks in. Fashion is the second highest category for basket abandonment in retail.
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Reduce basket abandonment and check-out anxiety
Fashion is the second highest category in retail for basket abandonment. You can reduce this by giving your shoppers real-time relevant messaging such as stock availability, promotional offers, how many people have purchased the item(s) since they last visited at the all important final stage of their shopping journey.
Stock messaging
Almost gone! 5 left in your size
Personalisation messaging
Bang on Trend, 32 others grabbed this since your last visit 2hrs ago
Popularity messaging
26 others have this in their bag now
Fashion and footwear have the highest category
online return rates in retail. A quarter of people return items they've bought online, compared with only 8% in-store.
25% of people return online fashion purchases
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Reduce costly online returns
The most common reasons for fashion and footwear returns are size, fit and quality. You can help your customers to get it right first time by aggregating the reviews of other buyers and pointing out which products are most popular. Customers can then make informed buying decisions, which helps reduce the cost of returns and the amount of inventory you have tied up in the supply chain.
Review messaging
Fit Advice! 94% of customers rate this 5 stars for fit
Popularity message
51 people are looking at this right now
Don’t take our word for it, hear what our customers say.
Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.
It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.
Following the fantastic reception to social proof messaging from our UK customers, we’ve decided to implement Taggstar for our international sites, hoping to replicate the benefits Taggstar has already brought to our US and European customers.
It was the easiest and smoothest software we've ever integrated.
Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.
Our customers are looking for more guidance & product information when choosing from our online wine and Specialbuys ranges. Taggstar acts like an online virtual assistant.
We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.
Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens.
We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.
Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.
Taggstar has added millions in revenue uplift.
The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.
Improving our online customer journey continues to be a key strategic focus area. We are always on the lookout for tech partners who can help our customers make informed purchase decisions, Taggstar has certainly done that.
Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.
The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.
Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.
Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.
We knew that review data was important to support our online customers. Our existing Taggstar social proof messages give us the channel to surface this information on our product pages, and incremental results have been excellent.
It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.
Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.
The test delivered way beyond our expectations with a conversion rate uplift of more than 10% and nearly 2,300 additional orders. Given this was across seven markets this was an excellent result.
Interested in social proof?
Leave us a contact and one our social proof experts will be in touch