Boost sales by giving your customers the confidence to buy beauty products online

We increase conversion rates and revenue for leading beauty retailers by responsibly using real-time social proof messaging to deliver a more engaging and informative digital experience for their customers.

talk to an expertOur customers

Re-create the beauty counter experience online and give your customers the confidence to buy and try new products

20-30%

Online Uplift

Historically 85% of beauty purchases were made in-store. Today an engaging digital experience helps customers to be confident shopping online.

80%

Discovery Phase – Time Spent

Beauty shoppers’ time spent in the discovery phase of the buying journey vs. 69% for fashion and 65% for technology shoppers.

87%

Customer Reviews

Shoppers - especially younger people consider customer reviews very important when making beauty purchases.

Deliver an excellent digital customer experience

With the surge in online beauty sales and many new customers purchasing for the first time, it is essential that all your customers have an enjoyable, engaging and informative digital experience. Our real-time social proof messages help your customers navigate your online channels and find the products that they are looking for. Beauty shoppers especially like to know what other people are purchasing. That knowledge reassures and helps them make confident buying decisions.

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Authority messaging

#1 Bestseller in lipsticks today

Trending messaging

Popular! 98 Sold in the last 48 hrs

80% of time spent in the discovery phase

Beauty shoppers spend more of their time in the discovery phase of the shopping journey compared with 69% for fashion and 65% for technology shoppers.

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Engage and convert during the
all-important discovery phase

Beauty shoppers spend more time in the discovery phase of the buying journey than shoppers in any other retail category. When they can’t physically try the products the opinions of others become even more important. Help your customers find and discover the right product(s) with aggregated review data which gives them the confidence to make informed buying decisions. Show them what is popular and trending for added reassurance.

Review message

Proven to last! 95% of people say it does not chip for 5 days

Trending messaging

Going fast! Last purchased 20 seconds ago

Popularity messaging

All eyes on this! 56 people are looking at this right now

Customer reviews are super-important for beauty shoppers especially younger consumers.

87% think customer reviews are important

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Give customers the confidence to try and buy with aggregated review messaging

Beauty customers highly value customer reviews and it's even more important when there is no beauty advisor or chance to try before buying. By aggregating customer reviews, real-time social proof messaging can give shoppers the confidence to try and buy new products. Positive reviews can also encourage then to trade up in size, or make them aware of other products that are typically bought together.

Review messaging

Top marks! 99% of people rate this 5 stars for blendability

Personalisation messaging

Purchased 42 times since your last visit 2 hrs ago

Upsell and Cross-sell messaging

Need some help? 83% of customers also bought brushes with this.

Don’t take our word for it, hear what our customers say.

Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.
Jonathan Wall
Group eCommerce Director
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It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.
Paul Hackett
UX Testing & Optimisation Manager
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We’ve measured a major increase in eCommerce conversions directly linked to Taggstar.
Anthony Hopwood
Senior Digital Product Owner
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Following the fantastic reception to social proof messaging from our UK customers, we’ve decided to implement Taggstar for our international sites, hoping to replicate the benefits Taggstar has already brought to our US and European customers.
Niall Brooke
SEO and CRO Specialist
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It was the easiest and smoothest software we've ever integrated.
John Allen
Chief Technology Officer
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Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.
Paula Riley
Web Trading Manager
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Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.
Lizzie Tovell
Digital Project Manager
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Our customers are looking for more guidance & product information when choosing from our online wine and Specialbuys ranges. Taggstar acts like an online virtual assistant.
James Kinnear
eCommerce Retail Director
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We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.
Paul Hornby
Chief Digital Officer
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Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens.
Sylvia Woon
Chief Marketing Officer
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We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.
Finn Christo
Group Conversion Rate Optimisation Manager
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Some customers in our market are often overwhelmed by the amount of choice. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson to help.
Alan Gregory
SEO & SEM Executive
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Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.
Victoria Betts
Global Omni Channel Director
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Taggstar has added millions in revenue uplift.
Mark Leach
Head of eCommerce
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The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.
Liam Price
Digital Director
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Improving our online customer journey continues to be a key strategic focus area. We are always on the lookout for tech partners who can help our customers make informed purchase decisions, Taggstar has certainly done that.
Paul Hornby
Chief Digital Officer
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Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.
Finn Christo
Head of eCommerce
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The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.
Jonathan Wall
Group eCommerce Director
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Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.
Paul Hackett
UX Testing & Optimisation Manager
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Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.
Alex McClean
Conversion & Optimisation Specialist
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It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.
Liam Price
Digital Director
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Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.
Jonathan Johansson
Growth Manager
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Taggstar have been great to work with and the team have a really robust approach to measurement and performance tracking, which has given us real confidence in the data and performance we’ve seen.
Paul Canavan
Digital Director
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It’s really clear to see that by providing customers social proof messaging, it has had a positive impact on customer purchasing behaviour. We saw the difference in just 21 days of using the Taggstar solution.
Lindsay Costa
Senior eCommerce Trading Manager
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Interested in social proof?

Leave us a contact and one our social proof experts will be in touch

Example: James
Example: Smith
Example: james.smith@taggstar.com
www.taggstar.com

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