Key KPIs delivered by Taggstar

  • 38.2X

    ROI

The Challenge

Like many businesses AO has been focused on how it can help its customers buy right first time and has an obsession for delivering exceptional customer experiences. It wanted to look at solutions to increase conversion rates by providing the information customers need. With customers first facing the pandemic and now cost of living challenges it has never been more important for customers to make the right decisions when purchasing electrical items for their homes.

The Solution

Taggstar ran a full-funnel evaluation period for AO.com over a 6-week period starting in February 2022 to understand how the company could use social proof messaging to help its customers across the entire customer journey.

AO wanted to use the messaging to subtly help its customers in their buying decisions, with a softer approach to its messaging to help customers, rather than pushing hard with overt sales messages.

AO implemented 11 message types in total as part of the full-funnel implementation. They included “Great minds. Someone else bought x seconds ago’ and ‘Really popular! X sold in the last few days’.

“I’d experimented with other social proof products but Taggstar has outshone them all. The technology is not only versatile, but it is also well suited to our needs thanks to the sheer breadth of message types, as well as the combination of messages on offer.”

Stephanie Nash, Ecommerce Performance Manager

The Results

The evaluation period ran for 6 weeks from 7 February 2022 and delivered a 38.2X ROI

Following the success of the trial, AO has now committed to a 12-month contract with Taggstar and has ambitious plans in the pipeline. 2022 will see aggregated review messaging and machine learning algorithm tests introduced to help push conversion further. The brand is also considering adding social proof in other channels too, where appropriate.

Stephanie Nash, Ecommerce Performance Manager at AO, said: “Having worked in ecommerce for a decade I’m rarely blown away by the technology on offer but with Taggstar, I was. I’d experimented with other social proof products but Taggstar has outshone them all. The technology is not only versatile, but it is also well suited to our needs thanks to the sheer breadth of message types, as well as the combination of messages on offer.”

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