It’s an age-old dilemma. What should your new autumn working wardrobe comprise? Except there’s a slight twist for 2021. After working from home for so long for many the return to the office has begun or is in the pipeline. And it means loungewear, or a smart top paired with scruffy PJ bottoms, while ok for a Zoom call or two, simply doesn’t cut it in the flesh.
One survey earlier this year suggested that 70% of companies plan to have employees back in the office by this autumn. The current uncertainty around Covid means that enthusiasm has waned a little in recent weeks although many of us are at least heading back out to in-person meetings.
But wearing what? Given that we have been starved of the chance to dress up for so long are we likely to see a surge in smarter outfits and suits, or with the humanisation of the pandemic are we happier to accept a more comfortable working look in the office?
Customers are going to need more help than ever and it’s here where the power of real-time social proof messaging comes to the fore, helping them to understand what customers like them are buying.
The internet may well be full of inspiration – suggesting everything from comfort to hybrid outfits that fuse the old way of working and the new but there is so much content on that topic currently that customers can be overwhelmed by choice. They need something to cut through the noise to find out the truth of what the latest office look is. Get it wrong and it’s like turning up at the school gates on the first day of term in the wrong uniform!
Real-time social proof messaging shows what is actually selling at that moment-in-time. It delivers real-time, accurate information on popular and trending items based on real data from a retailer’s own website, allowing fashion customers to view bestselling items at a glance.
Retailer information about product sales is presented to the customer through a selection of social proof message types. Popularity Messaging, for example, shows what is in demand or popular. Trending Messaging has a similar role, with messages such as 60 people are viewing this item right now. Personalisation Messaging will also highlight hot new trends, letting customers know how many people have bought the item they are considering since they last browsed the website.
Meanwhile aggregated review messaging can incorporate fit advice so that customers can purchase in confidence, knowing that their new items will accommodate their lockdown pounds.
Find out more https://taggstar.com/industry-page-fashion/
To understand the importance of, and how social proof messaging is best practice for the online customer experience read the just released Omnichannel Retail Index 2021 here.
