Urgency Messaging – What it is and 5 key examples

Urgency Messaging – What it is and 5 key examples

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Alison Wiltshire

15 Aug 2022

What is Urgency Messaging? 

Urgency messaging and scarcity messaging are widely used across marketing and in particular within eCommerce to increase conversion rates.

For example: 

Going Fast! 50 sold in the last 48 hours

Hurry! Only 2 left

When integrating urgency messaging into your eCommerce strategy, it is vital to only use real-time shopper behaviour data within social proof messages in order to gain shopper trust and not mislead shoppers.

Why is Urgency Messaging used so widely in marketing?

Urgency messaging within marketing links closely to the concept of loss aversion which works on the principle that “losses loom larger than gains” (Kahneman & Tversky, 1979). 

Integrating urgency messaging prompts shoppers to act quickly for fear of missing out (FOMO) and is proven to dramatically increase conversion rates when used responsibly. 

5 Examples of Urgency Messaging in Marketing

Leading global retailers and brands have seen staggering results by introducing Urgency Messaging into their Social Proof Messaging strategy across their eCommerce website, app, emails, social media and even Digital Out of Home (DOOH) billboards. 

We have pulled together 5 Urgency Messaging examples and how these have positively increased Conversion Rates as part of a wider Social Proof Messaging strategy.

  1. “Don’t miss out!” on the Product Description Page:
    • FatFace have used urgency messaging alongside other messages (e.g. highly rated, trending, recently purchased)
Example of urgency messages being used on FatFace's website using Taggstar's social proof messaging solution
  1. “Hurry!” messaging at basket
Example of urgency messages being used on Indiska's website using Taggstar's social proof messaging solution
  1. Messaging and icon combinations:
Example of urgency messages being used on New Look's website using Taggstar's social proof messaging solution
  1. Limited time offers:
    • Victorianplumbing.co.uk have used colour theory to direct the eye to the offer with the use of red. Combining this with a countdown drives even greater levels of urgency
    • This combined with social proof messages integrated with the gallery images helps create an even greater sense of urgency
Example of urgency messages being used on Victorian Plumbing's website using Taggstar's social proof messaging solution

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