We’ve not yet come down from cloud nine after being awarded silver, in the ‘Best Online User Experience Initiative’ at the Retail Week Tech.Awards in London last Thursday.
This was a joint award with our fantastic retail partner N Brown Group, (Jacamo, SimplyBe and JD Williams).
We’ve been working together since the middle of 2016, when we added our social proof messaging to the three websites. Click-through to the SimplyBe product pages for example, and you’ll see our real-time social proof messages in action.
We know (because we can prove it through extensive A/B testing), that products showing Taggstar social proof messaging have better conversion rates, than products that don’t. And we’ve worked hard with the N Brown team to get the messaging and positioning perfect.
You can read the story behind our entry here.
Not every category had a silver award, and competition in our field was fierce, so we feel very special. Congratulations to winners MADE.com and Hullabalook, plus all the other shortlisted retailers.
What’s more, we’ve been shortlisted (again with N Brown) for two more retail industry awards. They’re both due to be announced before Xmas.
Wish us luck!
