Taggstar is delighted to announce its partnership with Swedish fashion and interior retailer Indiska, a 120-year-old lifestyle brand offering fashion, interior and accessories in Scandinavian design with influences from across the world.
Indiska’s two-month evaluation of Taggstar’s global social proof messaging, using aggregated data and trends across seven international markets, saw a 10.62% online conversion rate uplift, five times what it had predicted. The retailer has now committed to a roadmap of further optimisation and experimentation using Taggstar’s social proof messaging solution.
Indiska is a Swedish family-owned business that has existed for more than 120 years. Indiska sells fashion, interior design and accessories in 48 stores in Scandinavia, on the international website Indiska.com and through a number of platforms, where Zalando is the largest.
The full-funnel implementation ran during the summer of 2021 across seven key markets – including the UK, Germany, Denmark, Finland, Sweden, Poland and Norway. Emma Hellstadius, Head of Marketing, eCommerce and Expansion at Indiska, said: “The results of our testing of social proof messaging from Taggstar exceeded our expectations, and we look forward to further experimentation and optimisation of the technology to ensure we offer the very best customer experience and assistance to our customers when shopping online.”