Sustainability and fashion: what’s next? (part 2)

The second part of a conversation between Taggstar CEO, Marjorie Leonidas, and her friend, retail expert Sylvie Freund-Pickavance. The two continue their discussion about sustainability in retailing following the coronavirus outbreak.

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Sustainability and fashion: what’s next? (part 1)

Marjorie Leonidas spoke with Sylvie Freund-Pickavance, Strategy & Business Development Director for The Bicester Village Shopping Collection, to talk about what the future looks like for sustainability in retail and the fashion industry.

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“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

How social proof messaging can help build a more sustainable retail business.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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