Category:

Fashion

What suits you sir (or madam)? How to help your customers decide what to wear on the return to the office

What should your new autumn working wardrobe comprise? Given that we have been starved of the chance to dress up for so long are we likely to see a surge in smarter outfits and suits, or with the humanisation of the pandemic are we happier to accept a more comfortable working look in the office?

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Have heels had their day? How social proof messaging can help you tread the path of the consumer’s new footwear demands

Footwear fashions have changed as consumers have embraced the casual look during lockdown. One challenge that lockdown highlighted was the reliance of the footwear market on the in-store experience.

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When it’s OK to wear your gym kit to work

Tempting as it is to stay in your PJs, it does help to get dressed if you’re going to work, even if it’s only at the kitchen table. When we look better, we feel better. Which explains #stayhome is boosting sales of active and leisurewear.

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Athleisure wear sales take off as Americans #stayhome

No school run, no commute, no trip to the gym - no sweat! For most us, it’s time for something loose, something stretchy, something comfy – sweatpants, leggings and oversize T shirts.

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New Forrester report: how Matalan taps social proof messaging to improve the customer journey

This report analyses how this retailer uses social proof messaging to better support customer needs and decision making online.

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New social proof innovation supports Matalan online growth

We love a social proof innovation. Here's how Matalan scored 'extra juice' by optimising their messages.

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Social Proof Success at Very.co.uk Sees Taggstar at Centre of Black Friday 2019 Sale

Online giant Very.co.uk is using Taggstar over multiple digital sales channels to engage and convert its Black Friday shoppers.

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Oasis Sees 4.57% Online Conversion Uplift Using Taggstar

Read how UK fashion giant, Oasis, is driving up online conversions with Taggstar, after getting our software on-site in just eight days.

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Fashion Forward NA-KD Uses Crowd-Powered Trends to Drive Sales

Read how Swedish fashion-forward brand NA-KD, is using Taggstar to complement its crowd-powered, social online sales.

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Joules Using Taggstar to Drive Online Conversion Uplift

Britain's best-loved lifestyle retailer, Joules, is using Taggstar. Read about its great social proof results, in under 30 days.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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