One of the standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously overwhelmingly preferred to shop for cosmetics and skincare in person in-store or in airports whilst travelling, have switched to online en masse. Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online. Depending on what you read, online now represents anything from 40% to 60% of sales. However, the total spend is nowhere close to what it was before. As we head into the 2020 Holiday Season, the focus must be on maximizing revenue from this critical time of year. How do you persuade the beauty consumer to click and spend with you? This was the theme for our recent webinar: Bringing the beauty counter online – how to create a great digital experience, chaired by JuE Wong, CEO of breakthrough hair care and repair specialist Olaplex.If you missed it, then here’s your chance to catch up with top class thinking and practical recommendations for action from leading practitioners: As JuE says, 2020 is very far from what any of us expected. But human beings and the businesses they create are resilient and adaptable. As the beauty sector gears up for a frankly unknowable Holiday Season, the recommendations from this webinar give brands and retailers practical, low cost steps they can take to ensure they give every customer the best possible digital experience to maximize conversions and revenue in the next few weeks.
Watch now: Bringing the beauty counter online – how to create a great digital experience
It’s Game Time For The Online Beauty Counter
A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.
share: