Finding the perfect gift for someone is tough at the best of times but how about when the recipient is the very person upon whom many of us rely most? How on earth do you find a gift that says thank you for being mum?
Mothering Sunday is an extra special chance to spoil those female figures in our lives whether they be mums, stepmums or grandmas, and customers want to make the right choice to say thank you for their nurturing. And they do so in style, with Brits typically spending more than £1 billion on Mother’s day gifts each year.
The gift options are endless. Most mums can’t resist wine, flowers or chocolate (I certainly can’t’!) but even here the choices can be overwhelming and the customer can need help deciding on the latest blooms or the tastiest sweet treats.
Or maybe your customers want to treat their mum to the latest pampering treat, or something that relates to a pastime they know their mum loves – after all the best gifts are always those that you know the recipient would have chosen themselves so what better way of showing your mum you love her than by buying something you know she will love?
Oh hang on, perhaps the fact that you know nothing about her latest hobby macrame…
With such pressure to get the right gift to show mums how much they are appreciated then customers need more help than ever, especially if they are buying something a little out of their usual comfort zone. So how can you help your customers make the right gift choice first time and ensure mum is happy?
Real-time social proof messaging can make the process a little easier by helping customers to quickly identify bestsellers, popular and trending items that can help with their buying decision. It’s based on the real-time buying behaviour of other customers like them and will quickly surface the hottest gifts for Mother’s Day.
Your customers will also be able to see what those that have already bought the items thought of such products when social proof messaging is integrated with your review data, something that Taggstar offers through its partnership with Bazaarvoice.
Social proof messaging is the virtual sales assistant your customers have been looking for online – especially when it comes to the extra challenging task of gift-buying.
It helps to inspire them to pick the perfect gift for Mother’s Day, with greater confidence that they have picked something that will let their mum know how much they are loved and cherished. And if their gift achieves that goal then you can be pretty certain your customers will be sharing the love with you too.
It has benefits for retailers too! Hotel Chocolat saw an online conversion rate 4.4% in just 20 days.